| Title | MPAPER #4 |
| Brand | MUEHLHAUSMOERS CORPORATE COMMUNICATIONS GMBH |
| Product/Service | MAGAZINE |
| Category |
B01. Innovative and Adapted Use of Print & Publishing |
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Entrant
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MUEHLHAUSMOERS CORPORATE COMMUNICATIONS Berlin, GERMANY
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Idea Creation
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MUEHLHAUSMOERS CORPORATE COMMUNICATIONS Berlin, GERMANY
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Production
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MUEHLHAUSMOERS CORPORATE COMMUNICATIONS Berlin, GERMANY
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Post Production
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MUEHLHAUSMOERS CORPORATE COMMUNICATIONS Berlin, GERMANY
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Credits
| Matea Prgomet |
muehlhausmoers corporate communications gmbh |
Editor |
| Thomas Schmelzer |
muehlhausmoers corporate communications gmbh |
Editor |
| Áine Gibbons |
muehlhausmoers corporate communications gmbh |
Art Director |
| Anja-Martina Hamann |
muehlhausmoers corporate communications gmbh |
Art Director |
Cultural / Context information for the jury
Open to the future, multi-faceted, stimulating. This is the mPaper. Here we inform existing and potential customers and offer a cross-section of future-relevant topics from society, technology and media. Free of corporate objectives and predefined corporate identities, we show what can be found in a modern newspaper format – high-quality design, unusual imagery and varied journalistic formats. The challenge in a world of overstimulation is always to tell authentic and genuine stories and to deal with topics that are relevant to the zeitgeist, yet exciting for our target group.
Please outline how the work was adapted, modified or was innovative
In the current issue of mPaper we want to explore the following questions: Who are we? And what actually defines us? That's why we're focusing on the topic of "we". In the cover story, we consider the added value of economic cooperation and why it is worthwhile to work together. We philosophize with expert about the importance of appreciation and trust in society. We also meet a pair of twins who are resisting the hyper-individualization of their peers. Every "we" is as multifaceted as it is complex – and behind every story told in the mPaper there is also a "me" from our agency's editorial team. Precisely this plurality makes us and every issue of mPaper so special. But we don't just want to explore these stories in print. The mPaper is a part of our multimedia content strategy – print, web, newsletter and social media.