Title	BLACK PLAQUE PROJECT
Brand	NUBIAN JAK COMMUNITY TRUST
Product/Service	CHARITY
Category	D03. Single-market Campaign
Entrant	HAVAS London, UNITED KINGDOM
Idea Creation	HAVAS London, UNITED KINGDOM
Media Placement	HAVAS London, UNITED KINGDOM

Name	Company	Position
Vicki Maguire	Havas London	Creative Board Sponsor
Andy Lockley	Havas London	Creative Lead
Ken Abalos	Havas London	Creative
Sam Adio	Havas London	Creative
Lorenzo Fruzza	Havas London	Creative
Simon Baker	Havas London	Creative
Shaun Musgrove	Havas London	Creative
Claire Lillis	Havas London	Production
Ali Cooper	Havas London	Production
Joseph Ogunmokun	Havas London	Production
Nikola Oksiutycz	Havas London	Production
Ravi Matharu	Havas London	Strategy
Ally Chapman	Havas London	Strategy
Milan Zum Hebel	Havas London	Strategy
Asa Nowers	Havas London	Strategy
Tamara Greene	Havas London	Client Services
Hannah Thomas	Havas London	Client Services
Evie Ungemuth	Havas London	Client Services
Simon Bevan	Havas Media	Media
Chris Allen	Havas Media	Media
Sarah Johnson	Havas Media	Media
Faye Raincock	Havas London	PR
Ollie Dearn	Havas London	PR

Please tell us how the work was designed / adapted for a single country / region / market.

Britain has paid tribute to its notable men and women since 1866 by placing blue plaques on buildings in London where they lived or worked. Yet only 1.6% of those honoured are of African or Caribbean descent. The Black Plaque Project champions 30 of Britain’s forgotten Black heroes with temporary black plaques on buildings in central London, in the hope that with public support they will be recognised permanently with blue plaques. We utilised a 150-year-old commemorative plaque scheme to tackle a 150-year-old problem. By installing our message on buildings throughout the city we raised the issue up for all to see and to experience. The conspicuous Black plaques disrupted the blue plaques that have become part of the everyday fabric of central London.