Title	DUMP 2
Brand	IKEA
	3 of 3 Campaign
Product/Service	IKEA FURNITURE
Category	A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	TRY REKLAME Oslo, NORWAY
Idea Creation	TRY REKLAME Oslo, NORWAY
Media Placement	MEDIACOM Oslo, NORWAY
PR	TRY RÅD Oslo, NORWAY
Production	TRY OPT Oslo, NORWAY
Production 2	APARENT Oslo, NORWAY

Name	Company	Position
Eirik Sørensen	TRY	Creative
Caroline Riis	TRY	Creative
Trond Sandø	TRY	account Director
Marte Heiersted	TRY	Project Manager
Jeppe Gjesti	TRY	Designer
Kavar Singh	Aparent	Director
Niels Windfeldt	TRY	Director
Niels Windfeldt	Aparent	Photographer
Aleksander Aurdal	Aparent	Producer
Cecilie Helsvig	TRY	Advicer
Henrik Pedersen	Aparent	Editor
Frode Ullebust	IKEA	Country Marketing Manager
Tobias Lien	IKEA	Country Marketing Communication Manger
Kristin Berge Jahr	IKEA	Marketing Communication Specialist
Elise Eik Ismar	TRY	Graphic Designer
Erik Teigland	TRY	Digital Producer
Oskar Dalsbakken	Aparent	Director Of Photography
Laura Ugolini	Aparent	FAD
Joakim Rissveds	Aparent	Grade
Andreas Waag Martinsen	Aparent	Sound Engineer
Thore Garberg	Apollo	Music Supervisor
Susanne Reinertsen	IKEA	Online Content Specialist
Beverley Getz Irvin	IKEA	Online Content Specialist
Åse-Marit Christensen	IKEA	Integrated Media Manger
Ulrikke Dahl	IKEA	Media Leader
Alexei Mokel	Aparent	Props
Espen Saur	Aparent	Production
Mats Mæland	TRY	Designer
Marthe Solli	TRY	Designer

Cultural / Context information for the jury

In Norway, over 3 million pieces of furniture is thrown away every year, a large part of them from IKEA. That's largely due to the fact that Norwegians often see IKEA furniture as disposable. With a general high income, the low priced products often end up as trash just because it's convenient.