2021 Print & Publishing

BIKE

TitleBIKE
BrandHYUNDAI MOTOR EUROPE
Product/ServiceDRIVER ATTENTION WARNING FROM HYUNDAI
Category A01. Consumer Goods
Entrant INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Media Placement HAVAS MEDIA Frankfurt, GERMANY
Production CLAAS CROPP CREATIVE PRODUCTIONS Berlin, GERMANY
Production 2 DAHOUSE AUDIO Berlin, GERMANY
Credits
Name Company Position
Andreas-Christoph Hofmann Hyundai Motor Europe Vice President Marketing & Product
Laura Rathai Hyundai Motor Europe Director Marketing
Andrea Razeto Hyundai Motor Europe Head of Brand Strategy and Campaign
Hyang A Kim Hyundai Motor Europe Brand Communication Strategy Manager
Max Leuthold Hyundai Motor Europe Brand & Product Campaign Manager
Alexander Biglands Hyundai Motor Europe Brand & Campaign Digitalisation Manager
Gabriel Mattar INNOCEAN Worldwide Europe European Chief Creative Officer
Ricardo Wolff INNOCEAN Worldwide Europe Executive Creative Director
Bruno Oppido INNOCEAN Worldwide Europe Head of Art
João Linneu INNOCEAN Worldwide Europe Creative Director
Ana Conrado INNOCEAN Worldwide Europe Art Director
Nicolas Holz INNOCEAN Worldwide Europe Copywriter
Jonathan Hill INNOCEAN Worldwide Europe Client Service Director
Björn Wilke INNOCEAN Worldwide Europe Business Director
Sven Kuebler INNOCEAN Worldwide Europe Sr. Account Director
Ichraq Sabbani INNOCEAN Worldwide Europe Junior Digital Account Manager
Martina Teuchnerova INNOCEAN Worldwide Europe Senior Art Buyer
Carlos Suárez INNOCEAN Worldwide Europe Editing
Sven Schrader Bransch Europe Director / Postproduction / Grading
Hee-Seong Han - Director Of Photography
Anton Chemichanov - 1st AD
Micha Pertersohn - 2nd AD
Diana Günther Claas Cropp Production Manager
Antja Gohlke Claas Cropp Styling
Astrid Scheppan Claas Cropp Hair & Make-Up
Larissa Miranda DaHouse Audio GmbH Executive Producer
Wonder Bettin DaHouse Audio GmbH Composer / Sound Designer / Sound Engineer

Cultural / Context information for the jury

Falling asleep behind the wheel is still one of the biggest dangers when it comes to driving. Because we can’t really control when we fall asleep. It’s something that happens within split seconds. Fortunately, the Hyundai Driver Attention Warning is here to help you keep your eyes on the road and tell you when to take a break. To show how fast sleep can catch up with you and promote the feature, we developed a humorous campaign that portraits people falling asleep in odd places, like public transport or other situations where they’re on the move.