2021 Print & Publishing

FLASHLIGHTS FOR BEGINNERS

TitleFLASHLIGHTS FOR BEGINNERS
BrandGP
Product/ServiceFLASHLIGHTS
Category A01. Consumer Goods
Entrant LINDEROTHS Göteborg, SWEDEN
Idea Creation LINDEROTHS Göteborg, SWEDEN
Credits
Name Company Position
Michael Schultz Linderoths Copywriter
Mimmi Andersson Linderoths Art Director
Lena Kling Linderoths Project Manager
Anders Wallin Linderoths Account Manager

Cultural / Context information for the jury

Flashlights and headlamps is a category that have lived a bit in the shadows. The purpose of the campaign "Darkness happens every day" is to make flashlights and headlamps into a category you care about. The print ad "before / after" was published on the same day that we switched to winter time, ie the day when darkness suddenly is on everyone's lips.