2021 Print & Publishing

SURVIVAL

Silver Eurobest Campaign Award
TitleSURVIVAL
BrandGETTY IMAGES
4 of 4 Campaign
Product/ServiceGETTY IMAGES
Category A04. Media / Entertainment
Entrant HAVAS Munich, GERMANY
Idea Creation HAVAS Munich, GERMANY
Media Placement STRÖER Cologne, GERMANY
PR HAVAS Munich, GERMANY
Credits
Name Company Position
Eric Schoeffler Havas Germany Creation
Nicolas Becker Havas Germany - Munich Creation
Walter Ziegler Havas Germany - Munich Creation
Michael Schoepf Havas Germany - Munich Creation
Christina Boag Havas Germany - Munich Creation
Bettina Herz Havas Germany - Munich Creation
Timo Cremer Havas Germany - Munich Creation
Lorine Hunt Havas Germany - Munich Creation
Daniel Boiu Havas Germany - Munich Creation
Alexander Catapano Havas Germany - Munich Creation
Anna Grosskopf Havas Germany - Munich Account
Anna Berg Havas Germany - Duesseldorf Account

Cultural / Context information for the jury

Getty Images is known as one of the world's largest online providers of contemporary stock images. But only few know that Getty Images also has an enormous historical photo archive going back to the beginnings of photography. Our bold online and offline campaign promotes this archive by visualizing the adage that “history repeats itself” – by juxtapositioning current, unaltered Getty images with historical ones that are a perfect match thematically and visually. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive.