2021 Print & Publishing

SUIT GUY

TitleSUIT GUY
BrandAKT
Product/ServiceBUS SERVICE
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant NOSLEEPTILLBROOKLYN Kristiansand, NORWAY
Idea Creation NOSLEEPTILLBROOKLYN Kristiansand, NORWAY
Media Placement NOSLEEPTILLBROOKLYN Kristiansand, NORWAY
Production AGENT BAUER Stockholm, SWEDEN
Credits
Name Company Position
Pål Wehus NOSLEEPTILLBROOKLYN Art Director
Suzanne Grapendaal NOSLEEPTILLBROOKLYN Media Strategist
Aris Theophilakis NOSLEEPTILLBROOKLYN Copywriter
Terje Ugland NOSLEEPTILLBROOKLYN Account Director
Atle Røisland NOSLEEPTILLBROOKLYN Digital & Design

Cultural / Context information for the jury

Insight: Working from home created certain (bad) habits, you could conduct work and particpate in meetings wearing no trousers or underwear. It was time to break them and get back to normality...basically to put your pants back on! Public transportation were suffering during the pandemic, people were discouraged from taking the bus, they had to wear masks and keep distance and sit far apart. The client, AKT, a big regional public transportation provider, wanted to welcome people back in a lighthearted way when Norway finally went back to full normal mode in late september '21.

Translation. Provide a full English translation of any text.

Welcome back on the bus Just remember pants! Agder kollektivtrafikk - taking us further