Title	THE WORLD'S SHORTEST SELF HELP BOOK
Brand	CHILDREN'S WELFARE DENMARK
Product/Service	PARENT COUNSELING
Category	C02. Publications for Good
Entrant	PONG Copenhagen, DENMARK
Idea Creation	PONG Copenhagen, DENMARK
Production	PONG Copenhagen, DENMARK

Name	Company	Position
Rasmus Zepernick	PONG	Creative
Mikkel Elung	PONG	Creative
Mette Hørdum	PONG	Strategy

Cultural / Context information for the jury

Studies show that 4 out of 10 look at their phone while they are together with their children. This destroys the contact between child and parent and makes especially young children unsafe - and can lead to anxiety and depression later in life. In the last 10 years Denmark has seen a dramatic rise in the number of children with anxiety and depression. Parents with young children has many questions about their children, because everything is new. And there are hundreds of self-help books available with advice on everything from good sleeping habits to child-friendly food and how to handle conflicts with your child. Actually there are so many books and advices that parents get a bit confused. So when we wanted to change parents behavior we developed "The world's shortest self-help book". It only had 1 advice: Put down you phone!

Translation. Provide a full English translation of any text.

Headline: The safe and happy child Guideline copy inside book: Step-for-step guide to a safe and happy child. Step 1: Put your phone here Step 2: Close the book and look at your child