2021 Print & Publishing

BMW LOCKDOWN

TitleBMW LOCKDOWN
BrandBMW
Product/ServiceBMW
Category A01. Consumer Goods
Entrant WUNDERMAN THOMPSON SPAIN Madrid, SPAIN
Idea Creation WUNDERMAN THOMPSON SPAIN Madrid, SPAIN
Credits
Name Company Position
David Caballero Wunderman Thompson General Direction
Paco Badia Wunderman Thompson Executive Creative Director
Pipo Virgós Wunderman Thompson Executive Creative Director
Oscar Amodia Wunderman Thompson Executive Creative Director
Lolo Ortega Wunderman Thompson Copy & Creative Direction
Nacho Rojo Wunderman Thompson Art Direction & Creative Direction
Ana Alonso Wunderman Thompson Strategy
Fernando Hernández Wunderman Thompson Account Director
Rafael Moreno Wunderman Thompson Account Supervisor
Laura Díez Wunderman Thompson Account Executive
Clivia Guindo Wunderman Thompson Account Executive
Pablo Garcia Wunderman Thompson Agency Producer
Pau Cabarrocas Wunderman Thompson Agency Producer
Ana Aranda Wunderman Thompson Art Design

Cultural / Context information for the jury

BMW asked us to send a strong and optimistic message for these strange times. In order to have a qualitative impact we choose one of the most consumed media under the lockdown: print magazines. But not any print magazine. We choose Revista Matador, an international magazine, conceived and produced in Spain, which provides a unique look at the world of art, culture, ideas and trends. It only publishes original or unpublished content from great creators, and has had collaborators like Ai Weiwei, Peter Gabriel, Marina Abramovic , Oliafur Eliasson, Ferrán Adrià, Sebastiao Salgado or Antonio Muñoz Molina. It was a challenge to be there (as one of the only 3 advertisers). The execution needed to be very visual. A portrait of what a driver may have felt during the 2020 lockdowns, and what they would feel when driving again, connecting directly a window open to the outer world with one