2021 Print & Publishing

BRAND REVOLUTION

TitleBRAND REVOLUTION
BrandDOUGLAS
Product/ServiceRETAIL STORE
Category D07. Corporate Purpose & Social Responsibility
Entrant PARFUMERIE DOUGLAS GMBH Düsseldorf, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
PR PR + PRESSEAGENTUR TEXTSCHWESTER Düsseldorf, GERMANY
Production TEMPOMEDIA Hamburg, GERMANY
Production 2 ANORAK Berlin, GERMANY
Post Production 2WEI MUSIC Hamburg, GERMANY
Credits
Name Company Position
Franziska Duerl Jung von Matt AG Strategy
Jessica Buch Jung von Matt AG Strategy
Jens Pfau Jung von Matt NEXT ALSTER Film, Print
Anna Lichnog Jung von Matt NEXT ALSTER Film, Print, Digital
Jörg van der Vegte Jung von Matt NEXT ALSTER Film, Print, Digital
Christiane Köppl Jung von Matt NEXT ALSTER Film, Print, Digital
Pia Westhus Jung von Matt NEXT ALSTER Film, Print, Digital
Anusha Atreya Jung von Matt AG Print
Julia Mecklenburg Jung von Matt NEXT ALSTER Film, Print, Digital
Katrin Schröder Jung von Matt NEXT ALSTER Film, Print, Digital
Nikita Kuhnke Jung von Matt NEXT ALSTER Film, Print, Digital
Camilla Szilagyi Jung von Matt NEXT ALSTER Concept

Please tell us how the brand purpose inspired the work

Douglas believes that the conventional beauty industry and its traditional beauty standards are outdated. Along the underlying brand purpose of celebrating TRUE beauty, the campaign sees its mission in breaking with traditional beauty standards and challenging the misleading image of beauty conveyed by the industry. The campaign seeks to change the way the beauty industry promotes beauty and give power back to the public. LET'S DO BEAUTIFUL is not just a campaign, but a reflection of a brand purpose that reminds the public that all they truly need to do to be beautiful is to do beautiful.