| Title | REVERSE SELFIE |
| Brand | UNILEVER, DOVE |
| Product/Service | DOVE MASTERBRAND |
| Category |
D07. Corporate Purpose & Social Responsibility |
|
Entrant
|
OGILVY London, UNITED KINGDOM
|
|
Idea Creation
|
OGILVY London, UNITED KINGDOM
|
|
Media Placement
|
MINDSHARE New York, USA
|
|
PR
|
EDELMAN New York, USA
|
|
PR 2
|
HALPERN PR London, UNITED KINGDOM
|
|
Production
|
INDEPENDENT London, UNITED KINGDOM
|
|
Post Production
|
THE QUARRY London, UNITED KINGDOM
|
|
Post Production 2
|
ABSOLUTE POST London, UNITED KINGDOM
|
|
Post Production 3
|
GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
|
|
Post Production 4
|
BIG SYNC MUSIC London, UNITED KINGDOM
|
|
Post Production 5
|
THE FORGE London, UNITED KINGDOM
|
| Alessandro Manfredi |
Unilever |
Global Dove, Executive Vice President |
| Sophie van Ettinger |
Unilever |
Global Brand Vice President - Dove Masterbrand |
| Leandro Barreto |
Unilever |
Global Vice President - Masterbrand |
| Edo Briola |
Unilever |
Global Brand Director. Dove Masterbrand |
| Hugo Rawlinson |
Global Brand Manager, Dove Masterbrand |
Global Brand Manager, Dove Masterbrand |
| Alix Colin |
Unilever |
Global Brand Manager, Dove Masterbrand |
| Daniel Fisher |
Ogiilvy |
Global Executive Creative Director Unilever |
| Juliana Paracencio |
Ogilvy |
Global Creative Director |
| Liam Bushby |
Ogilvy |
Art Director |
| Alison Steven |
Ogilvy |
Copywriter |
| Ollie Jarrott |
Ogilvy |
Head of Copy |
| Matt Nankivell |
Ogilvy |
Head of Art |
| Sian Hughes |
Ogilvy |
Design Lead Integrated |
| Jo Bacon |
Ogilvy |
Global Business Lead, WPP Unilever |
| Sam Pierce |
Ogilvy |
Global Managing Partner |
| Georgie Howard |
Ogilvy |
Global Business Director |
| Grace Boyle |
Ogilvy |
Account Manager |
| Zahra Mair |
Ogilvy |
Project Manager |
| James Brook-Partridge |
Ogilvy |
Head of Integrated Production |
| Sally Lipsius |
Ogilvy |
Film Producer |
| Sue Lee Stern |
Ogilvy |
Film Producer |
| Sarah Thomson |
Ogilvy |
Head of Art Production (Unilever) |
| Chloe Jahanshahi |
Ogilvy |
Art Producer |
| Ben Kay |
Ogilvy |
Chief Strategy Officer |
| Ila De Melloa Kamath |
Ogilvy |
Strategy Partner |
| Justin Jackson |
Ogilvy |
Senior Social Strategist |
| Benito Montorio |
Independent |
Director |
| Steve Annis |
Independent |
Director of Photography |
| Verity White |
Independent |
Executive Producer |
| Eakhurst Eakhurst |
Independent |
Producer |
| Sam Jones |
The Quarry |
Editor |
| Scott Crane |
The Quarry |
Editor |
| Phil Oldham |
Absolute |
VFX Supervisor and lead flame artist |
| Lucas Warren |
Absolute |
VFX Artist |
| Tom Clapp |
Absolute |
VFX Artist |
| Carl Godwin-Alvarez |
Absolute |
VFX Artist |
| Jonas McQuiggan |
Absolute |
Motion graphics and design |
| Sally Heath |
Absolute |
Executive Producer |
| Munzie Thind |
Grand Central Studios |
Engineer |
| Philip Klein |
Big Sync |
Composer/Arranger |
| Sophie Harris-Taylor |
Swerve Represents |
Photographer |
| Lucy Barbour |
Swerve Represents |
Stills Producer |
| Justin Shurmer |
The Forge |
Retoucher |
Since 2004, Dove has been the largest educators of self-esteem in the world. Through their self-esteem project, their purpose and aim are to educate a ¼ of million girls every year. With the pandemic in full swing, retouching apps and toxic social media were affecting the self-esteem of even more young people. Dove felt a responsibility to act and call out the pressures of trying to achieve the perfect selfie. We brought this to life in print, reflecting the two sides of the girl, her natural self and her digital, online self. One that is manipulated and distorted through retouching apps and the other that isn’t.
The startling contrast between the two grabs attention and hits home the dangers of social media and editing apps and what they can do to a young girl’s self-esteem.