| Title | LINO'S NEW LIFE |
| Brand | FATER |
| Product/Service | PAMPERS |
| Category |
D07. Corporate Purpose & Social Responsibility |
|
Entrant
|
SAATCHI & SAATCHI Milan, ITALY
|
|
Idea Creation
|
SAATCHI & SAATCHI Milan, ITALY
|
Credits
| Bruno Bertelli |
Publicis WW |
Global Chief Creative Officer Publicis WW |
| Kate Stanners |
Saatchi & Saatchi |
Global Chief Creative Officer |
| Manuel Musilli |
Saatchi & Saatchi |
Executive Creative Director |
| Elena Cicala |
Saatchi & Saatchi |
Associate Creative Director - copywriter |
| Fabio D'Alessandro |
Saatchi & Saatchi |
Associate Creative Director - Art Director |
| Camilla Pollice |
Saatchi & Saatchi |
Chief Executive Officer |
| Erica De Monte |
Saatchi & Saatchi |
Account Director |
| Laura Squintani |
Saatchi & Saatchi |
Account Executive |
| Rossana Coruzzi |
Prodigious |
Art Buyer _ Prodigious |
| Elisabetta Travet |
NA |
Illustrator |
| Ignazio Morello |
Saatchi & Saatchi |
Video Creative Coordinator |
| Fulvio Rossetti |
Prodigious |
Video Editor _ Prodigious |
| Antonio Fazzari |
FATER |
General Manager and Chief Operating Officer |
| Carlo Miotto |
FATER |
Baby Care Associate Director |
| Serena Brandi |
FATER |
Brand Sustainability Manager |
| Alex Castelli |
FATER |
Baby Care Group Brand Manager |
| Pier Paolo Bianco |
FATER |
Baby Care Assistant Brand Manager |
Translation. Provide a full English translation of any text.
TRANSLATION OF THE TEXTS IN THE BOOK
(Translator's note: Pannolino is the Italian word for nappy. Lino is an Italian first name as well as a diminutive of Pannolino)
BOOK COVER
LINO’S NEW LIFE
The story of a diaper that will become something new.
BACK COVER
A shoe becomes a phone, a broom becomes a unicorn, a bed sheet becomes a pirate galleon. What can a diaper become?
Children see things for what they can be and not for what they currently are. This story is inspired by them.
DEDICATION
This book is dedicated to all the children, mothers and fathers who changing a little habit with love, permitted to “Nuova Vita” project to grow up.
THE STORY
This is Lino, a happy diaper, because he knows that a great adventure is going to happen.
Outside there is a baby that can’t wait to play with him.
The great day has arrived, when Lino meets Andrea he squeezes him hard to cuddle him.
Together they jump, dance, run and laugh.
But is already Time to say goodbye.
Lino is sad because nobody wants to play with a used diaper.
But Andrea is still seeing something special in him.
Hugs his friend and brings it to a magic place, where each used diaper can start a new life.
Lino is happy again, he’s starting a new journey and while he’s waiting to meet a new friend starts to unleash his imagination.
Will I become a carousel to do together a world tour?
Will I become a plastic boat to run away from sea monsters?
Will I become a lamp to watch over him?
But Lino knows that he is going to be something even more surprising.
The pages of a story that each child would like to read.
The pages of this book. The first children’s book printed on recycled paper made from used diapers
Please tell us how the brand purpose inspired the work
The purpose of Pampers is to ensure that babies and families have the brightest future in a changing world. "With love we change" is how Pampers signs all its campaigns.
Pampers decided to change too: reducing diapers waste to leave children a better future.