SAYLISTS

TitleSAYLISTS
BrandWARNER MUSIC GROUP
Product/ServicePLAYLISTS
Category B01. Use of Music
Entrant ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin, IRELAND
Idea Creation ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin, IRELAND
Production ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin, IRELAND
Additional Company WARNER MUSIC London, UNITED KINGDOM
Credits
Name Company Position
Conor Cunniffe Rothco, part of Accenture Interactive Copywriter
Rob Maguire Rothco, part of Accenture Interactive Creative Director
Shane O’Riordan Rothco, part of Accenture Interactive Design Director
Bronagh O'Donnavan Rothco, part of Accenture Interactive Strategist
Aisling Clarke Rothco, part of Accenture Interactive Art Director
Sam Caren Rothco, part of Accenture Interactive Art Director
Niall Eccles Rothco, part of Accenture Interactive Developer
Hannah Gallagher Rothco, part of Accenture Interactive Post Producer
Jessica Derby Rothco | Accenture Interactive Executive Producer
Cristiane Schmidt Rothco, part of Accenture Interactive Art Director, Designer, Motion Designer, Editor, Stop Motion Artist
Raphael DaSilva Rothco, part of Accenture Interactive Art Director, Designer, Motion Designer, Illustrator, Animator
Gabriel Teixeira Rothco, part of Accenture Interactive Art Director, Designer, Motion Designer, 3D Generalist
Paul Power Rothco, part of Accenture Interactive Video Editor
Ray Swan Rothco, part of Accenture Interactive Agency Creative Director
Jen Speirs Rothco Part of Accenture Interactive Executive Creative Director
Alan Kelly Rothco, part of Accenture Interactive Chief Creative Officer
Richard Carr Rothco, part of Accenture Interactive CEO | MD Accenture Interactive
Patrick Hickey Rothco, part of Accenture Interactive Executive Chairman
Zara Flynn Rothco, part of Accenture Interactive Managing Partner Rothco Accenture Interactive
Sean Cushen Rothco, part of Accenture Interactive Senior Account Manager
Lauren McNinney Rothco, part of Accenture Interactive Agency Resource & Operations
Clair Fleming Rothco, part of Accenture Interactive Agency Resource & Operations

View Script

Write a short summary of what happens in the radio or audio work.

This may seem like a normal collection of songs but these are the first playlists in the world where singing along can help you overcome a speech impediment. Repetition is key to overcoming a Speech Sound Disorder, but for kids, repetition is boring. Except when it happens in music. Working with Warner Music & Apple Music, we developed an algorithm to analyse lyrics for specific sounds occurring with a certain frequency, as well as other conditions such as proximity to similar sounds and placement within a sentence. We analysed over 70 million songs to find those that demonstrated genuine therapeutic value, the largest data analysis of lyrics ever. Songs were scored and ranked. Those that scored highest and fit listener profile were compiled into Saylists: playlists categorised by problem sounds, providing an easy, accessible, and fun way for kids to practise the sounds they struggle with... simply by singing along.

Translation. Provide a full English translation of any audio.

n/a

Tell the jury about the use of music

Saylists tap into the potential of music as a tool for good, analysing lyric data and using it to provide a roadmap to therapeutic effectiveness. This project uses music by looking at it from a completely new perspective. Unlocking new possibilities, and using music’s greatest strength to help the very young people who are its greatest consumers.