ULTRASONIC MAFFIA CALL

TitleULTRASONIC MAFFIA CALL
BrandJOYN GMBH
Product/ServiceSTREAMING-ANBIETER
Category C03. Voice-Activation
Entrant KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Idea Creation KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production 2 MARKENFILM Hamburg, GERMANY
Production 3 GERMAN WAHNSINN Hamburg, GERMANY
Post Production KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Additional Company JOYN GMBH Munich, GERMANY
Credits
Name Company Position
Richard Biller Joyn GmbH Vice President Marketing
Isabell Hein Joyn GmbH Senior Creation Marketing Manager
Thomas Knüwer Kolle Rebbe GmbH Director Managing Creation
Mark Köhler Kolle Rebbe GmbH Creative Director, Art Director
Leonhard Keller Kolle Rebbe GmbH Creative Director, Copywriter
Antje Dorenbusch Kolle Rebbe GmbH Account Supervisor
Marc Hughes Kolle Rebbe GmbH Account Manager
Jan-Ole Brendel Kolle Rebbe GmbH Agency Producer
Anton Oelssner Markenfilm Hamburg GmbH Production Manager, Producer
Christopher Kerhahn Markenfilm Hamburg GmbH Producer
Jens Holzgreve Markenfilm Hamburg GmbH Director
Ole Bernhardi Markenfilm Hamburg GmbH Assistent Producer
Henryk Wumkes Markenfilm Hamburg GmbH Recording Director
Alexander Hildenberg Kolle Rebbe GmbH Director of Photography, Editor, Colourist
Alex Moll Markenfilm Hamburg GmbH Director of Photography
Julia Hütter Markenfilm Hamburg GmbH Director of Photography
Marius Fischer Markenfilm Hamburg GmbH Director of Photography
Dustin Rasimowicz Markenfilm Hamburg GmbH Director of Photography
Marvin Bruns Markenfilm Hamburg GmbH Director of Photography
Jennifer Stroh Markenfilm Hamburg GmbH Hair and Make-up Artist
Markenfilm Hamburg GmbH Jan Quaas Licht
Badasar Calbiyik Freelance Model / Actor
Falko Tilgner Kolle Rebbe GmbH Motion Designer
Philipp Feit German Wahnsinn GmbH Composer
Moritz P.G. Katz German Wahnsinn GmbH Composer
Nicolai Kopka German Wahnsinn GmbH Composer

View Script

Write a short summary of what happens in the radio or audio work.

In 2020 the streaming platform Joyn released the second season of the hit crime series Mocro Maffia. But how do you get new fans for the series? We pulled passersby at a bus stop directly into the series. We discovered a previously unknown security hole in smartphones. This allows voice assistants to be hacked via ultrasound and FaceTime to be activated unnoticed. To do this, we developed ultrasonic speakers that we placed in the roof of a bus stop. These sent the inaudible command: “Hey Siri, make a FaceTime call to 0170XXXX” specifically to the smartphones of the waiting passengers. In this way, we created a video call with a gangster from Mocro Maffia. The gangster acted live with them, starting with warnings about the police, up to the organization of drug transfers. For a while, Mocro Maffia became reality and the smartphone became the ticket to the criminal underworld.

Translation. Provide a full English translation of any audio.

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Please outline the innovative elements of the work

The Ultrasonic Maffia Call turns a simple bus stop into an unforgettable live experience! This is made possible by a previously undiscovered security hole in smartphones, which was used for the first time worldwide for advertising purposes. Months of software and hardware development (ultrasonic speakers) enabled us to hack smartphones with ultrasound. We converted voice commands into ultrasound and sent them inaudibly to smartphones. In this way, we created a video call with a gangster from Mocro Maffia and pulled the passersby directly into the series. This new technology uses voice activated technologies in an innovative and unprecedented way. It opened the door to exciting and involving storytelling that won new fans for our series.