SUPPORT 24/7

TitleSUPPORT 24/7
BrandIFK GÖTEBORG
Product/ServiceFOOTBALL CLUB
Category C01. Use of Radio & Audio as a Medium
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production LUNDGREN+LINDQVIST AB Göteborg, SWEDEN
Credits
Name Company Position
Sophia Lindholm Forsman & Bodenfors Art Director
Karl Risenfors Forsman & Bodenfors Art Director
Gustav Johansson Forsman & Bodenfors Copywriter
Marie Murphy Forsman & Bodenfors Client Director
Anna Börve Forsman & Bodenfors Account Executive
Christopher Ek Forsman & Bodenfors Designer
Peter Gaudiano Forsman & Bodenfors Digital strategist
Lundgren+Lindqvist AB Lundgren+Lindqvist AB Lundgren+Lindqvist AB Web Design
CUTBACK STUDIO CUTBACK STUDIO CUTBACK STUDIO Case study production
TMP TMP TMP Sound design case study

View Script

Write a short summary of what happens in the radio or audio work.

The audio is a never-ending live stream of crowd chants and fans singing. Different songs and chants from different games, all seamlessly mixed together into one stream. Fans could turn on the audio while watching otherwise silent games on TV during the pandemic. And on game days, the stream would sync with https://www.api-football.com/ and adapt to what happened on the pitch. With the crowd getting louder if IFK played well and celebrations breaking out if IFK scored. Fans could also add their own chants by simply recording them and posting them to our admin who would then add them to the audio mix.

Translation. Provide a full English translation of any audio.

No needed.

Cultural / Context information for the jury

Football in Sweden is basically run by the fans. Because of the 51% rule (meaning that any private investor can only own 49% of a club or team), fans see themselves, and the atmosphere they contribute with, as very important for the teams.

Please outline the innovative elements of the work

Support 24/7 is the first-ever radio channel to broadcast crowd chants. By seamlessly mixing hundreds of recordings into one continuous audio stream, the online radio made it possible for fans to experience real IFK atmosphere while watching otherwise silent games on TV during the pandemic.