WEBHALLEN ORCHESTRA

TitleWEBHALLEN ORCHESTRA
BrandWEBHALLEN
Product/ServiceWEBHALLEN
Category D04. Social Behaviour
Entrant THE&PARTNERSHIP STOCKHOLM, SWEDEN
Idea Creation THE&PARTNERSHIP STOCKHOLM, SWEDEN
Media Placement THE&PARTNERSHIP STOCKHOLM, SWEDEN
Production B-REEL Stockholm, SWEDEN
Post Production B-REEL Stockholm, SWEDEN
Credits
Name Company Position
Timo Orre The&Partnership Creative Director
Olle Dahlqvist The&Partnership Art Director
Hanna Adelstål The&Partnership Copywriter
Jessica Stiller The&Partnership Account Manager
Anders Kinberg The&Partnership Client Services Director
Leon Phang The&Partnership Creative Strategy Director
Max Hansen The&Partnership Account Director
Fredrik Pettersson The&Partnership Media Strategy Director
Tine Lolland The&Partnership Media Planner

View Script

Write a short summary of what happens in the radio or audio work.

We created a game where each action represented a musical tone. Together with an orchestra of gamers, the actions turned into a symphony. The audio is the music the different actions create.

Translation. Provide a full English translation of any audio.

Music

Please tell us about the social behaviour that inspired the work

Gaming is the largest entertainment industry in the world with three billion gamers globally and a market estimated to $189.3 billion. But it’s still seen as a waste of time and something for children compared to playing an instrument or performing traditional sports. The fastest gamers in the world have the same speed as the world's fastest piano virtuosos. Comparing the same set of skills, like hand-eye coordination and the speed and agility of their fingers they are very comparable. So what if the gamer was the musician and a game their instrument? Webhallen is Scandinavia’s largest gaming retailer and very active in gaming communities, and protagonists of gaming culture. To celebrate gamers, we created a game where each action represented a musical tone and reached out to some skilled gamers to see if we could create an orchestra of gamers, where actions turned into a beautiful piece of music.