MELISSA REED

TitleMELISSA REED
BrandTHE NORWEGIAN RESEARCH COUNCIL
Product/ServiceTHE RESEARCH SEMINARS 2021
Category C02. Use of Audio Technology
Entrant ANTI Oslo, NORWAY
Idea Creation ANTI Oslo, NORWAY
Media Placement ANTI, NORWAY
Production ANTI Oslo, NORWAY
Production 2 ELLEVILL PRODUKSJON Oslo, NORWAY
Post Production ELLEVILL PRODUKSJON Oslo, NORWAY
Additional Company University of Oslo, NORWAY
Credits
Name Company Position
Gerd Stangeland ANTI Creative
Nina Bugge ANTI Creative
Torstein D Drogseth ANTI Account director
Jennie Andersson ANTI Account Manager
Benedicte Bølling ANTI Producer
Kristoffer Eidsnes ANTI Graphic design/ Motion graphics
Lasse Mejlvang ANTI Advisor
Linn Engen ANTI Head of production
Markus Odland Ellevill Produkson Director
Fredrik Hinsh Ellevill Produkson Editing/ Film Photographer
Elvina Vladi Kvisle Ellevill Produkson Set designer
Sebastian Bergsnov Ellevill Produkson Film photography/ Editing
Daniel Vaz Berrum Chr. Quart Lighting Lighting design
Alexander Refsum Jensenius University of Oslo Development of artificial intelligence
Lars Monstad University of Oslo Development of artificial intelligence
Stefano Fasciani University of Oslo Development of artificial intelligence
Adriane Loinsworth ARY Artist

View Script

Write a short summary of what happens in the radio or audio work.

Spoiler alert! To get the full experience of this idea, we recommend watching the case film before reading this…. Using AI and machine learning, we made a musical experiment. We wanted to see how long the development of artificial intelligence has come, and if it's possible to replace an artist in the near future. We “fed” an AI with the music catalog of Norway's favorite artist ARY and trained it for a month. Curiously waiting to see if the AI could compose a completely new melody and lyric with the signature of ARY. We later released the song to Spotify and youtube, and additionally a film explaining the experiment.

Translation. Provide a full English translation of any audio.

[Verse] Is it the moment you Kiss me Do I look exactly the same? Like I'm Melissa Reed holding me? Do I look alike enough? Do I seem to have a hard time holding on? But you, you keep coming I wanna be your new friend And you’ve never felt so alone [Chorus] I can wait till you come to see me 'Cause I really love you And I want to be with you Come soon, when you come 'Cause I really love you And I want to be with you [Verse] Is it the moment you Kiss me Do I look exactly the same? Like I'm Melissa Reed holding me? Do I look alike enough? Do I seem to have a hard time holding on? But you, you keep coming I wanna be your new friend And you’ve never felt so alone [Chorus] I can wait till you come to see me 'Cause I really love you And I want to be with you Come soon, when you come 'Cause I really love you And I want to be with you

Cultural / Context information for the jury

The research festival “Forskningsdagene” is a national, annual festival under the auspices of the research council of Norway. Since the start in 1995 their goal has been to make young adults enthusiastic about research, and hopefully contribute to the recruitment of research-related professions. The theme of this year's festival was “Peace & Conflict”, and right now we are on the brink of a conflict that may affect the lives of all young adults - the conflict of man vs. machine. How many jobs will be affected? When will your job be replaced? And can Artificial Intelligence even replace something so human as creativity? ARY is a well known Norwegian artist. With millions of streams on Spotify, she has reached many young adults with her mystical

Please outline the innovative elements of the work

This creative idea is based on a musical experiment, where the AI is both the core of the idea and the execution. This is an experimental idea that may change the way we think about music. Teaming up with researchers from the University of Oslo and giving them a month to make an AI compose a song. They used “machine learning” to train the AI based on ARY’s music catalogue. We asked ourself “Can artificial intelligence replace something as human as creativity?”. Artificial intelligence is one of our times biggest breakthroughs, so complex that we don't yet know the consequences of its existence. We wanted to test how far we could push this technology. And the subject of experimentation? Something young adults care about - music.