2021 Social & Influencer

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C03 Co-Creation & User Generated Content
THE MOST EPIC SEAFARING LEYEND EVER TOLD
PROCTER&GAMBLE / OLD SPICE
LEO BURNETT Madrid SPAIN LEO BURNETT
Madrid
SPAIN
ALONSO ALPINE CODE
ALPINE / ALPINE
HAVAS Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
HAVAS
Paris
FRANCE
EDEN GEN - SEXTEMBER
EDEN GEN / HEALTHCARE
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
C04 Social Commerce
#DILLYGALLOPCHALLENGE
DILLY SOCKS / SOCKS
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
UNFORGETTABLE DENIM
DIESEL / UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
C05 Emerging Platforms
THE DANCING WALL
WARNER BROS / IN THE HEIGHTS
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
THE TIKTOK EDUCATION FAIR
MUNICIPAL DEPARTMENT OF EDUCATION / EDUCATION FAIR
TANTE RANDI Oslo NORWAY TANTE RANDI
Oslo
NORWAY
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
CITÉS
AMAZON PRIME VIDEO / CITÉS - ORIGINAL PRIME VIDEO SERIES ON TIKTOK
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
Silver
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF) / THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
D01 Local Brand
HOT POTATO GANG
BORD BIA / POTATOES
BBDO Dublin IRELAND BBDO
Dublin
IRELAND
D02 Challenger Brand
#UNFCKTHEINTERNET
MOZILLA / FIREFOX BROWSER
WHALAR London UNITED KINGDOM WHALAR
London
MOZILLA
Berlin
UNITED KINGDOM
GERMANY
VIVIENNE SABÓ CHANGES LOOKS ON GENDER STEREOTYPES IN RUSSIA
VIVIENNE SABÓ / MASCARAMascara Cabaret Prèmiere
SOCIALIST Moscow RUSSIA SOCIALIST
Moscow
RUSSIA
POMADELLA
VIVIENNE SABÓ / LIPSTICK FEMME FATALE BY VIVIENNE SABÓ
SOCIALIST Moscow RUSSIA SOCIALIST
Moscow
RUSSIA
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
DON'T HATE. IMITATE. - THE SUPER BOWL CLAPBACK
AUDI NORWAY / AUDI E-TRON
POL Oslo NORWAY POL
Oslo
NORWAY
THE PLAYLIST SONG
TWINTOES / TWINTOES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
#FREECUTHBERT
ALDI / CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
Grand Prix
D03 Single-market Campaign
THE TIKTOK EDUCATION FAIR
MUNICIPAL DEPARTMENT OF EDUCATION / EDUCATION FAIR
TANTE RANDI Oslo NORWAY TANTE RANDI
Oslo
NORWAY
GEORGE FROM 1973
SBER / STATE-OWNED RUSSIAN BANK
SBER Moscow RUSSIA LEO BURNETT
Moscow
RUSSIA
Short List
#VICTORYPAGES: SOCIAL MEDIA HISTORY
RT / DIGITAL MEDIA PROJECT
RT CREATIVE LAB Moscow RUSSIA RT CREATIVE LAB
Moscow
RUSSIA
LUKOMORYE RETOLD
ADOBE / ADOBE CC
DENTSUACHTUNG! Amsterdam THE NETHERLANDS DENTSUACHTUNG!
Amsterdam
DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
UNMUTE US
UNMUTE US / PROTEST
BOOMERANG AGENCY Amsterdam THE NETHERLANDS BOOMERANG AGENCY
Amsterdam
THE NETHERLANDS
INTENSIVÃO DA PPK
BAYER / CANESTEN
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
D04 Social Behaviour
CAN I HELP?
IKEA / IKEA
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
Short List
THE DANCING WALL
WARNER BROS / IN THE HEIGHTS
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
FUNKY RIGATONI BARILLA
BARILLA / PASTA BARILLA
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
YOLOBRAIN
DNB / DNB YOUNG
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
SAY IT LOUD. MAKE A DIFFERENCE.
LAUT GEGEN NAZIS E.V. / ADS AGAINST RACISM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
#NOTCOMINGHOME
NEWTOWN ACTION ALLIANCE / GUN VIOLENCE PREVENTION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MESSI MESSAGES
PEPSICO / LAYS CRISPS
PEPSICO Reading UNITED KINGDOM 180 AMSTERDAM
THE NETHERLANDS
ROLL UP YOUR SLEEVE
THE SWEDISH ASSOCIATION OF COMMUNICATION AGENCIES – KOMM! / A VACCINATION INITIATIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
THE AMAZING SOCIETY
Stockholm
SWEDEN
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
ENTRA EN ESCENA
AMAZON / PRIME VIDEO
MEDIA.MONKS Madrid SPAIN MEDIA.MONKS
Madrid
SPAIN
#WONDERWATERWHIP
L’ORÉAL / BEAUTY CONSUMER GOODS
MEDIA.MONKS London UNITED KINGDOM MEDIA.MONKS
London
UNITED KINGDOM
#FREECUTHBERT
ALDI / CUTHBERT CATERPILLAR CAKE
McCANN Manchester UNITED KINGDOM McCANN
Manchester
UNITED KINGDOM
Bronze
DANCE AGAINST PREDATORS
AMBER ALERT EUROPE / ONLINE GROOMING AWARENESS
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
WATCH US MOVE / BEYOND THE SURFACE
ADIDAS / ADIDAS SWIM
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Short List
TIKTOK SOUND AGAINST HURTFUL VOICES
UNICEF HUNGARY / TIKTOK SOUND AGAINST HURTFUL VOICES
FEAT Budapest HUNGARY FEAT
Budapest
HUNGARY
GARMIN: COMBAT WARM-UP
GARMIN / WORK-OUT
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
GAIA: #NOTANACCESSORY
GAIA / ANIMAL RIGHTS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
D05 Cultural Insight
#NOTCOMINGHOME
NEWTOWN ACTION ALLIANCE / GUN VIOLENCE PREVENTION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
#VICTORYPAGES: SOCIAL MEDIA HISTORY
RT / DIGITAL MEDIA PROJECT
RT CREATIVE LAB Moscow RUSSIA RT CREATIVE LAB
Moscow
RUSSIA
FIESTAS DEL PUEBLO
SPOTIFY / SPOTIFY PLAYLIST
MEDIA.MONKS Madrid SPAIN MEDIA.MONKS
Madrid
SPAIN
DANCE AGAINST PREDATORS
AMBER ALERT EUROPE / ONLINE GROOMING AWARENESS
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
NAME_FROM_THE_PAST
TRANSVANILLA / NAME_FROM_THE_PAST
FEAT Budapest HUNGARY FEAT
Budapest
HUNGARY
GARMIN: COMBAT WARM-UP
GARMIN / WORK-OUT
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
LUKOMORYE RETOLD
ADOBE / ADOBE CC
DENTSUACHTUNG! Amsterdam THE NETHERLANDS DENTSUACHTUNG!
Amsterdam
DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
HOT POTATO GANG
BORD BIA / POTATOES
BBDO Dublin IRELAND BBDO
Dublin
IRELAND
D06 Breakthrough on a Budget
THE WHOPPER REPLY
BURGER KING / BURGER KING WHOPPER
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK
Short List