2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Consumer Goods
OLYMPIC MEDAL
KIKKOMAN / SOY SAUCE
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE
Zürich
SWITZERLAND
AXEINATION
UNILEVER / MAGNUM
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
Short List
MESSI MESSAGES
LAY'S / LAY'S SAVOURY SNACK
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
VOLVO: BE SAFE BE LATE
VOLVO CARS BELUX / VOLVO CARS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
VOLVO: BLINDSPOT BILLBOARD
VOLVO CARS BELUX / VOLVO XC40
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
GARMIN: COMBAT WARM-UP
GARMIN / WORK-OUT
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
VW VISIT THE ROAD
VOLKSWAGEN / VOLKSWAGEN CALIFORNIA
TWENTY Copenhagen DENMARK TWENTY
Copenhagen
DENMARK
TOUR OF LEGENDS
PORSCHE / PORSCHE ROUTES
DENTSUACHTUNG! Amsterdam THE NETHERLANDS DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
UNFORGETTABLE DENIM
DIESEL / UNFORGETTABLE DENIM
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
THE CLIMATE STORE
FELIX (ORKLA FOODS SWEDEN) / FELIX'S PRODUCTS
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
Short List
DRINKABLE HOCKEY FIELD
BRAUEREI SCHÜTZENGARTEN AG / BEER
WUNDERMAN THOMPSON Zurich SWITZERLAND WUNDERMAN THOMPSON
Zurich
SWITZERLAND
SKODA " THE USELESS HESITATION"
SKODA / SUVS
ISOSKELE Montrouge FRANCE ISOSKELE
Montrouge
FRANCE
PROXIMUS: THE BELGIAN HEARTBEAT
PROXIMUS / WEARABLES
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
THE BIG DANISH PRE-ROLL
DANISH CROWN / BACON
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
ZALANDO - HET NIEUWE STERKSEL
ZALANDO / FASHION
BOOMERANG AGENCY Amsterdam THE NETHERLANDS BOOMERANG AGENCY
Amsterdam
THE NETHERLANDS
ZWITSAL X KONINKLIJK CONCERTGEBOUWORKEST
ZWITSAL / CONCERT SERIES WITH CLASSICAL LULLABIES
BOOMERANG AGENCY Amsterdam THE NETHERLANDS BOOMERANG AGENCY
Amsterdam
THE NETHERLANDS
A02 Healthcare
THE EYE OPENING TEST
DROIT DE REGARD / DROIT DE REGARD
BETC Paris FRANCE BETC
Paris
FRANCE
COLDISH
SENSODYNE (GLAXOSMITHKLINE) / SENSODYNE'S TOOTHPASTE FOR SENSITIVE TEETH
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
SOUNDS OF LUST
RFSU / RFSU SENSE ME
RADON CREATIVE Stockholm SWEDEN RADON CREATIVE
Stockholm
SWEDEN
MY FIRST SEX TEACHER
RECKITT - DUREX / CONDOMS
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEER BALLET
URAL OPERA BALLET / THE HUMPBACKED HORSE PERFORMANCE
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
GIVE FOR GOOD
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
IBIS MUSIC - WE ARE OPEN TOUR
IBIS / IBIS MUSIC
FRUKT London UNITED KINGDOM FRUKT
London
ACCOR
Paris
UNITED KINGDOM
FRANCE
ARCHIPELAGO. TO EXPLORE THE WORLD, START TASTING IT.
COSTA CROCIERE / ARCHIPELAGO RESTAURANT
ARTEFICE GROUP Milan ITALY ARTEFICE GROUP
Milan
ITALY
RENAULT - VILLAGE ELECTRIQUE
RENAULT / RENAULT ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
RENAULT - ZOE AIRLINES
RENAULT / ZOE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
SPORTS DIRECT
SPORTS DIRECT / RETAIL DESIGN
FRASERS GROUP Shirebrook UNITED KINGDOM THE ONE OFF
London
UNITED KINGDOM
THEATER TO GO
JURANYI THEATER / JURANYI THEATER
DDB Budapest HUNGARY DDB
Budapest
HUNGARY
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
THE PONCHO POSTER
BRUSSELS MOBILITY / SUPPORT FOR BIKERS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
A04 Media / Entertainment
XBOX EQUALITY CONTROLLER
XBOX / XBOX
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
BEYOND GENERATIONS
MICROSOFT/XBOX / XBOX
McCANN London UNITED KINGDOM McCANN
London
UNITED KINGDOM
Short List
COMMENTHERAPY
BLUTV / BLUTV'S DEEPLY SERIES
BLUTV ISTANBUL TURKEY PUNCHBBDO
İstanbul
TURKEY
PANIC, THE EXPERIENCE
AMAZON PRIME VIDEO / PANIC
SWAMP MOTEL London UNITED KINGDOM SWAMP MOTEL
London
UNITED KINGDOM
THE PLAYLIST SONG
TWINTOES / TWINTOES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
A05 Consumer Services / Business to Business
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN
VODAFONE ELEVATION DIGITAL DAYS 2021
VODAFONE / DIGITAL EVENT
VODAFONE Düsseldorf GERMANY UNIPLAN INTERNATIONAL
Cologne
GERMANY
BEETHOVEN X THE AI PROJECT
TELEKOM / TELEKOM
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Short List
A06 Not-for-profit / Charity / Government
THE UNREADABLES
WORLD VISION / HUMANITARIAN WORK HELPING CHILDREN
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
DRAW THE LINE AGAINST MALARIA
MALARIA NO MORE / MALARIA NO MORE
ISOBAR Amsterdam THE NETHERLANDS ISOBAR
Amsterdam
DENTSU BENELUX
Amsterdam
DENTSUACHTUNG!
Amsterdam
THE NETHERLANDS
THE VOICES OF THE STREETS
NON-PROFIT ORGANISATION "NOCHLEZHKA" / NOCHLEZHKA
GREAT ADVERTISING GROUP St. Petersburg RUSSIA GREAT
St.Petersburg
RUSSIA
WALK OF WAR
DOCTORS WITHOUT BORDERS / DOCTORS WITHOUT BORDERS - CALL FOR DONATION
LäKARE UTAN GRäNSER Stockholm SWEDEN ANR+1
Stockholm
SWEDEN
N4TURE'S NUMB3R5
WWF DEUTSCHLAND / ICE CAPS, RAINFOREST, WILDFIRE
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
VERY IMPORTANT STAMPS
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) – DEUTSCHE SEKTION E.V. / / NFP
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
MISSING FIRST AID
CHILD FOCUS / CHILD FOCUS IS A BELGIAN FOUNDATION THAT SUPPORTS PREVENTION AND INVESTIGATION OF MISSING CHILDREN, ABDUCTED CHILDREN, RUNAWAY CHILDREN, AND SEXUALLY ABUSED AND EXPLOITED CHILDREN, ALONG WITH PSYCHOLOGICAL AND LEGAL SUPPORT TO THE VICTIMS.
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM
PLASTIC WARNINGS
GREENPEACE / GREENPEACE
DDB Budapest HUNGARY DDB
Budapest
HUNGARY
#621DROWNED
VLUCHTELINGENWERK VLAANDEREN / REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List
BEE_INFLUENCER
FONDATION DE FRANCE / BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
SPEAKUP
BERATUNGSSTELLE FRAUENNOTRUF MÜNCHEN / BERATUNGSSTELLE FRAUENNOTRUF MÜNCHEN
MENSCH KREATIVAGENTUR Munich GERMANY MENSCH KREATIVAGENTUR
Munich
BERATUNGSSTELLE FRAUENNOTRUF MüNCHEN
GERMANY