2021 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
C04 Competitions & Promotional Games
KFCOPYPASTE
KFC / KFC
PS21 Madrid SPAIN PS21
Madrid
SPAIN
LEGO SPEEDRUN
LEGO / LEGO
McCANN Prague CZECH REPUBLIC McCANN
Prague
CZECH REPUBLIC
YUMOS SURVIVOR
YUMOŞ / UNILEVER
WUNDERMAN THOMPSON TURKEY Istanbul TURKEY WUNDERMAN THOMPSON TURKEY
Istanbul
TURKEY
C05 Customer Retail / In-Store Experience
SPORTS DIRECT
SPORTS DIRECT / RETAIL DESIGN
FRASERS GROUP Shirebrook UNITED KINGDOM THE ONE OFF
London
UNITED KINGDOM
#BUYBACKFRIDAY
IKEA / IKEA
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Short List
MAGENTA EXPERIENCE CENTER
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM STORE
ART1ST DESIGN STUDIO Budapest HUNGARY ART1ST DESIGN STUDIO
Budapest
HUNGARY
FRIDGE HACKING
RECUPEL / RECYCLING
DDB Brussels BELGIUM DDB
Brussels
BELGIUM
CREATIVITY IS ESSENTIAL
BACARDI / BOMBAY SAPPHIRE
AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Silver
C06 360 integrated brand experience
ZALANDO - HET NIEUWE STERKSEL
ZALANDO / FASHION
BOOMERANG AGENCY Amsterdam THE NETHERLANDS BOOMERANG AGENCY
Amsterdam
THE NETHERLANDS
MAGENTA EXPERIENCE CENTER
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM STORE
ART1ST DESIGN STUDIO Budapest HUNGARY ART1ST DESIGN STUDIO
Budapest
HUNGARY
C07 Customer Acquisition & Retention
THEATER TO GO
JURANYI THEATER / JURANYI THEATER
DDB Budapest HUNGARY DDB
Budapest
HUNGARY
BEYOND GENERATIONS
MICROSOFT/XBOX / XBOX
McCANN London UNITED KINGDOM McCANN
London
UNITED KINGDOM
VW VISIT THE ROAD
VOLKSWAGEN / VOLKSWAGEN CALIFORNIA
TWENTY Copenhagen DENMARK TWENTY
Copenhagen
DENMARK
Short List
MAGENTA EXPERIENCE CENTER
DEUTSCHE TELEKOM / DEUTSCHE TELEKOM STORE
ART1ST DESIGN STUDIO Budapest HUNGARY ART1ST DESIGN STUDIO
Budapest
HUNGARY
D01 Tech-led Brand Experience
SMART FOREST
VODAFONE / VODAFONE
McCANN Bucharest ROMANIA McCANN
Bucharest
ROMANIA
Short List
PROXIMUS: THE BELGIAN HEARTBEAT
PROXIMUS / WEARABLES
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
POETRY ALL AROUND
YANDEX / YANDEX SEARCH APP
YANDEX.MUSIC Moscow RUSSIA YANDEX
Moscow
RUSSIA
A CLASSIC HORROR STORY
NETFLIX ITALY / A CLASSIC HORROR STORY
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
GREEN LOOK
ROMANI DESIGN / GREEN LOOK TOP
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY
D02 Use of Mobile & Devices
DORITOS NACHO HOUSE RESTAURANT
PEPSICO / DORITOS CRISPS
PEPSICO Reading UNITED KINGDOM ALMA CREATIVA
Madrid
SPAIN
OFFICIAL SPONSOR OF CANCELLED EVENTS
ROM / ROM CHOCOLATE BAR
McCANN Bucharest ROMANIA MRM
Bucharest
ROMANIA
PROXIMUS: THE BELGIAN HEARTBEAT
PROXIMUS / WEARABLES
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
APPLAYDU
KINDER / KINDER SURPRISE
GAMELOFT Paris FRANCE GAMELOFT
Paris
FERRERO INTERNATIONAL
Luxembourg
FRANCE
LUXEMBOURG
WILDLIFE WATCH
SAMSUNG / SAMSUNG
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
Short List
LET IT ALL ART
BNP PARIBAS FORTIS / LET IT ALL ART
PUBLICIS Brussels BELGIUM PUBLICIS
Brussels
BELGIUM
MESSI MESSAGES
LAY'S / LAY'S SAVOURY SNACK
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
TALLK
SAMSUNG / SAMSUNG
SAMSUNG ELECTRONICS IBERIA Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
Silver
HENNESSCREEN
HENNESSY / HENNESSY XO
BETC Paris FRANCE BETC
Paris
FRANCE
MESSAGE IN A BOTTLE
DIAGEO / VIRTUAL GIFT TAG
DARE London UNITED KINGDOM DARE
London
UNITED KINGDOM
RUNTIME
OCHSNER SPORT / RUNTIME BY OCHSNER SPORT
THJNK Zürich SWITZERLAND THJNK
Zürich
SWITZERLAND
D03 Use of Social & Digital Platforms
BEE_INFLUENCER
FONDATION DE FRANCE / BEE_INFLUENCER
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Bronze
MYSTERY SNIPER
ACTIVISION / CALL OF DUTY VANGUARD
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
THE BIG DANISH PRE-ROLL
DANISH CROWN / BACON
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
THE LAND OF ABSURDITY
AMNESTY INTERNATIONAL / THELANDOFABSURDITY.COM - A WEBSITE WHERE YOU CAN SUBMIT RIDICULOUS ZONES TO THE POLISH GOVERNMENT.
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
THE QUEEN AND THE CROWN
NETFLIX / THE QUEEN'S GAMBIT AND THE CROWN TV SHOWS
MEDIA.MONKS Hilversum THE NETHERLANDS MEDIA.MONKS
Hilversum
THE NETHERLANDS
BAD MOVIE INDEX
DRAKEN FILM / STREAMIN TELEVISION
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
ALONSO ALPINE CODE
ALPINE / ALPINE
HAVAS Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
HAVAS
Paris
FRANCE
PLAYLIST TIMER
BARILLA / PLAYLIST TIMER
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Short List
MESSI MESSAGES
LAY'S / LAY'S SAVOURY SNACK
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
LIFE SAVING STORIES
RED CROSS / CPR TRAINING
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
GREEN LOOK
ROMANI DESIGN / GREEN LOOK TOP
WAVEMAKER HUNGARY Budapest HUNGARY WAVEMAKER HUNGARY
Budapest
HUNGARY
FLY WITH A BOOK
MASTERCARD / MASTERCARD
McCANN Sofia BULGARIA McCANN
Sofia
BULGARIA
THE 5700 EURO PHONE. GERMANY´S MOST UNFAIR OFFER.
O₂ / O₂
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Silver
CLEAN YOUR STREET VIEW
MOOIMAKERS / CAMPAIGN AGAINST LITTER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
D04 Digital Installations
DREAMS WITHIN
XBOX / XBOX SERIES X|S
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
THE ORIGINALS FEST
VOLKSWAGEN LCV / THE ORIGINALS FEST (17 FURGOVOLKSWAGEN MEETING)
PHD Barcelona SPAIN OGILVY SPAIN
Barcelona
SPAIN
FRONTROW
BEDNET / ONLINE COURSES FOR SICK CHILDREN
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
D05 New Realities & Voice Activation
CRISPY SUBTITLES
LAYS / POTATO CHIPS
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Bronze
POETRY ALL AROUND
YANDEX / YANDEX SEARCH APP
YANDEX.MUSIC Moscow RUSSIA YANDEX
Moscow
RUSSIA