Title	UNESCO GREEN CITIZENS
Brand	UNESCO
Product/Service	UNESCO GREEN CITIZENS
Category	B05. Websites / Microsites
Entrant	ADVERIS Paris, FRANCE
Idea Creation	ADVERIS Paris, FRANCE
Production	ADVERIS Paris, FRANCE
Post Production	ADVERIS Paris, FRANCE

Name	Company	Position
Mathieu Gastal	Adveris	Coordination
Alexandre Aymé	Adveris	Strategy
Antoine Gastal	Adveris	Design
Thibaud Allie	Adveris	Design
Thomas Gonod	Adveris	Head of UX
Kevin Vacherot	Adveris	Head of Front-end development
Laura Dokum	Adveris	Project management

Describe the creative idea

The UNESCO GREEN CITIZENS platform has been imagined to be a privileged place for bringing the strengths of local initiatives to the global level. Adveris UX experts and digital art directors worked together to image 2 types of entries through a interactive map geolocalising projects and a choice of themes like Biodiversity, Education for Sustainable Development, Hydrology, etc. The platform allows anyone who wants to learn about existing initiatives and actions of related to Climate Change to explore the issue through different means: the exchange of experiences, videos, interviews, etc. It brings together all stakeholders in Climate Change solutions. They are able to discover, exchange and thus create a real community. Networking and partnership opportunities are fostered on the platform by the idea that people developing a local and sustainable project for the planet can be directly contacted through the platform.

Describe the execution

Before contacting Adveris, UNESCO worked during more than a year to prepare the sourcing of the projects and to transform a smart idea into a concrete collaborative project. Adveris noticed that the project was exactly in its ESG mindset and decided to work for UNESCO probono in order to support this programme that would not have been launched without its support. The platform federates a wide community based on engaged networks. It contains UNESCO inputs and information but also gather committed citizens: scientists, bloggers, journalists, partners, media experts, influencers etc. That's why Adveris worked on a user centric approach to be sure that each profile would find exactly what it needs. Due to COVID we ran a lot of online workshops to synchronize the way we perceived the platform. More than 8.8 million people in the world following UNESCO on social media had the opportunity to discover the platform. Twitter contributed to the launch in October 2020 by highlighting the UNESCO Green Citizens posts. A communication campaign in Paris underground was launched in February 2021 in more than 60 stations. The audience was 3 872 8026 people with a repetition of 6.7x. The total number of contacts was 25 784 594, and it led to a great GRP of 269. By nature, the programme highlights and supports citizen engagement that is innovative, local, impactful and duplicable, as well as stimulates the dissemination of new change driving ideas worldwide. It became a business card to be spread for those willing to invest in innovative projects and a source of information for those willing to replicate the environmental initiatives. Today UNESCO Green Citizens amplify the voice of some 100 local citizen projects worldwide. Each year, 100 new duplicable projects worldwide will be selected to inspire citizens’ engagement.