Title	FINGERSPELLING WITH MACHINE LEARNING
Brand	AMERICAN SOCIETY FOR DEAF CHILDREN
Product/Service	FINGERSPELLING
Category	A01. UI
Entrant	HELLO MONDAY Aarhus, DENMARK
Idea Creation	HELLO MONDAY Aarhus, DENMARK
Production	HELLO MONDAY Aarhus, DENMARK

Name	Company	Position
Rikke Agersnap	Hello Monday	Project Manager
Victor Dose	Hello Monday	3D Designer
Toni Größchen	Hello Monday	Designer
Patrycja Hølm	Hello Monday	Designer
Line Jacobsen	Hello Monday	Designer
Anders Jessen	Hello Monday	Creative Director / CTO
Anders Mikkelsen	Hello Monday	Designer
Victor Rønnow	Hello Monday	Designer

Describe the creative idea

Every year 2 - 3 out of every 1,000 children born in the US are deaf or hard-of-hearing. 90% of these children are born to hearing parents, and in many cases, their child is the first deaf person these parents have ever encountered. Without being introduced to sign language at an early stage, a deaf child may miss out on learning language. This can lead to language delay or deprivation, which has long-term negative impacts on a child’s life. That is why it is so important that parents of deaf children have the opportunity to learn American Sign Language (ASL) as soon as possible. To address language deprivation and help bridge the communication barrier between the deaf and the hearing, we partnered with the American Society for Deaf Children to create Fingerspelling.xyz.

Describe the execution

Fingerspelling.xyz is a browser-based app that uses a webcam and machine learning to analyze your hand shapes so you can learn to sign the ASL alphabet correctly. To start, you are given a series of words and the computer shows you a 3D model of how your hand should be positioned for each letter. When you sign the word, the camera tracks your hand movements and gives you feedback so you can make corrections as needed. This helps you quickly develop your fingerspelling skills and move to the next level of the program. The fingerspelling game is a great way to introduce the basics of ASL in a fun and playful way. Instead of having to read or watch videos about fingerspelling, we offer an online teaching tool that guides you step by step in how to master fingerspelling - hands on! The game leverages advanced hand recognition technology, matched with machine learning, to give you real time feedback via the webcam for each sign and word you spell correctly. The game is designed for desktop, primarily to be used by parents for deaf children, but kids will also find it a fun way to practice and improve their fingerspelling technique. Fingerspelling is an essential part of ASL, the primary language of the Deaf community. It is often used for proper nouns or to sign a word you don’t know the sign for.