Title | THE POWER OF TOUCH |
Brand | AIRMEDICA |
Product/Service | THE TOTAL HAND SHIELD SYSTEM |
Category |
A02. Healthcare |
Entrant
|
CORE Dublin, IRELAND
|
Idea Creation
|
CORE Dublin, IRELAND
|
Media Placement
|
CORE Dublin, IRELAND
|
Production
|
H2 FILMS Kilbride, IRELAND
|
Credits
Keith Hutchinson |
H2 Films |
Director |
Darragh Julian |
Core |
Art Director |
Laura Fitzgerald |
Core |
Copywriter |
Liam Wielopolski |
Core |
ECD |
Jack Armstrong |
H2 Films |
Executive Producer |
Fiona McGarry |
Core |
Agency Producer |
Jay Reid |
Core |
Strategy Director |
Fiona O'Sullivan |
Core |
Client Partner |
Jo Mullins |
Core |
Account Director |
Write a short summary of what happens in the film
Airmedica are an Irish cosmetics company that began producing hand sanitiser in response to the Covid-19 pandemic. This campaign, which was shot and produced under strict Covid restrictions with a very tight budget communicates a simple but strong message about the importance of hand hygiene through a powerful visual metaphor that uses UV paint, powder, lighting and contemporary dance.