| Title | AIR BUBBLE |
| Brand | OTRIVIN |
| Product/Service | OTRIVIN |
| Category |
A02. OTC Applications |
|
Entrant
|
SAATCHI & SAATCHI London, UNITED KINGDOM
|
|
Idea Creation
|
SAATCHI & SAATCHI London, UNITED KINGDOM
|
|
Media Placement
|
PLATFORMGSK London, UNITED KINGDOM
|
|
PR
|
MSL London, UNITED KINGDOM
|
|
Production
|
ECOLOGICSTUDIO London, UNITED KINGDOM
|
|
Production 2
|
PAPAYA FILMS Warsaw, POLAND
|
Credits
| Guillermo Vega |
Saatchi & Saatchi |
Chief Creative Officer |
| Lauren Dyer |
Saatchi & Saatchi |
Creative Director |
| Fabiano Gomes |
Saatchi & Saatchi |
Art Director |
| Katy Stanage |
Saatchi & Saatchi |
Copywriter |
| Emily Downing |
Saatchi & Saatchi |
Art Director |
| Olivia Weston |
Saatchi& Saatchi |
Copywriter |
| Miri Menendez |
Saatchi & Saatchi |
Designer |
| Mathieu Abet |
Saatchi & Saatchi |
Planner |
| Clare Shaw |
Saatchi & Saatchi |
Business Leader |
| Isaac Hickinbottom |
Saatchi & Saatchi |
Account Director |
| Zara Hutchins |
Saatchi & Saatchi |
Account Director |
| Fritha Dickie |
Saatchi & Saatchi |
Agency Producer |
| Emma Whiting |
Saatchi & Saatchi |
Creative Producer |
| Tomasz Knittel |
Papaya Films |
Director |
| Agnieszka Mucha |
Papaya Films |
Producer |
Write a short summary of what happens in the ambient execution or campaign.
The Otrivin AirBubble, a unique architecture that integrates 52 cylinders of algae and through photosynthesis filtrates the pollutants in the air and releases oxygen.
The air purification is also powered by the children. Their activity helps circulate the air through the algae, the more they play, the better it cleans.