| Title | THE EVIL SHOPPING CARTS |
| Brand | DNB |
| Product/Service | CAR INSURANCE |
| Category |
D06. Transit |
|
Entrant
|
TRY REKLAME Oslo, NORWAY
|
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
| Caroline Riis |
TRY |
Creative |
| Eirik Sørensen |
TRY |
Creative |
| Kristina Skogen |
TRY |
account Director |
| Jeppe Gjesti |
TRY |
Designer |
| Andreas Riiser |
Bacon |
Director |
| Ola Narum Berg |
Bacon |
Producer |
| Magne Lynger |
Bacon |
Executive Producer |
| Vittoria Røkke Passalacqua |
Bacon |
Production Leader |
| Eli Mari Sandal |
Bacon |
Post Production Producer |
| Aina Lemoen Lunde |
DNB |
Executive Vice President Marketing and Digital Sales |
| Mette Olsen |
DNB |
Client Creative Lead |
| Tommy Lybekk |
TRY |
Editor |
Write a short summary of the ambient work.
To get the attention of car-owners, we played on a phenomenon most of them can relate to: Those evil shopping carts sneaking up behind your car when you least expect it. So we constructed a hellish fleet of remote-controlled shopping carts and ambushed unsuspecting drivers in the busiest parking garages in Oslo - to make our message as memorable and relevant as possible.
The stunt was captured with hidden cameras and then published as an online film - targeted towards the same target group - but to a much bigger audience.