Eurobest 2022

2015 Direct

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Flat Mailing
HOME APAV DOMESTIC VIOLENCE	FCB Lisbon	PORTUGAL	Bronze
JAEGHER 1:1 BROCHURE JAEGHER BIKE MANUFACTURER	BOWLING Brussels	BELGIUM	Short List
A02 Dimensional Mailings
ASHES CAMPOFRÍO CAMPOFRÍO	McCANN MADRID	SPAIN	Gold
37 DAYS - THE CUBE ATLANTIC GROUP CONNECTED HEATERS	LEO BURNETT FRANCE Paris	FRANCE	Short List
A03 Targeted Ambient Media: Small Scale
WAVE DECATHLON TRIBORD IZEBER FLOTATION VESTS	ROSAPARK Paris	FRANCE	Bronze
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY	LES GAULOIS Puteaux	FRANCE	Silver
#NOMOREEVITIONS STOP DESAHUCIOS AWARENESS CAMPAIGN	PROXIMITY MADRID	SPAIN	Bronze
THE LIVE TUBE HEINEKEN ITALIA BEER	PUBLICIS ITALY Milan	ITALY	Bronze
A04 Targeted Ambient Media: Large Scale
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO	DDB SPAIN Madrid	SPAIN	Silver
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT FASHION REVOLUTION (NGO) SOCIAL ACTIVATION	BBDO GROUP GERMANY Berlin	GERMANY	Short List
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND	GGH LOWE Hamburg	GERMANY	Gold
STAY SUSTAINABLE ON AIRBNB ÅHLÉNS RETAIL STORE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Short List
A05 Direct Response Print or Standard Outdoor, including Inserts
SOUNDS OF THE CITY THALYS TRAIN NETWORK HIGH-SPEED RAIL TRAVEL	ROSAPARK Paris	FRANCE	Bronze
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION	SERVICEPLAN Munich	GERMANY	Gold
THE HIV+ ISSUE VANGARDIST VANGARDIST MAGAZINE	SAATCHI & SAATCHI SWITZERLAND Geneva	SWITZERLAND	Bronze
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST CHARITY	WUNDERMAN London	UNITED KINGDOM	Silver
A06 Direct Response Broadcast: TV, Radio & Infomercials
RABBIT RACE MEDIA MARKT MEDIA MARKT	OGILVY GERMANY Frankfurt	GERMANY	Short List
INVERSE GOAL CELEBRATION UNICEF AND FUNDACIÓN DE LA LIGA DE FÚTBOL PROFESIONAL NON PROFIT MATCH	VCCP SPAIN Madrid	SPAIN	Short List
B01 Use of Digital Marketing
PRIDESTREAM KPN TELCO	N=5 Amsterdam	THE NETHERLANDS	Short List
THE BANNER THAT MAKES YOU LIKE BANNERS 3M POST-IT® STICKY NOTES	BBDO RUSSIA GROUP Moscow	RUSSIA	Silver
#HANDSOFF MARC DORCEL MARC DORCEL	MARCEL Paris	FRANCE	Short List
RELOCKLOVE ORANGE ORANGE FRANCE	MARCEL Paris	FRANCE	Short List
THE AD FILTER D&AD D&AD	BETC Paris	FRANCE	Short List
B02 Use of Mobile Marketing
VODAFONE BETWEEN US VODAFONE VODAFONE RED LIGHT APPLICATION	Y&R TEAM RED ISTANBUL	TURKEY	Silver
CANON GIG APP CANON CANON DSLR	UNCLE GREY Copenhagen	DENMARK	Short List
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION	SERVICEPLAN Munich	GERMANY	Silver
SLOW DOWN GPS IF INSURANCE INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze
MAKE UP GENIUS VIRTUAL MIRROR L'ORÉAL PARIS VIRTUAL MAKE UP MIRROR APPS	McCANN PARIS	FRANCE	Bronze
ALWAYS BACKMEAPP PROCTER & GAMBLE ALWAYS FEMININE CARE	LEO BURNETT ITALY Milan	ITALY	Short List
THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST CHARITY	WUNDERMAN London	UNITED KINGDOM	Short List
B03 Use of New Technology in a Direct Marketing Campaign
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO	DDB SPAIN Madrid	SPAIN	Bronze
B04 Use of Social in a Direct Marketing Campaign
SPECIAL OLYMPICS - KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM SPECIAL OLYMPIC SUMMER GAMES BELGIUM	LDV UNITED Antwerp	BELGIUM	Short List
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES #HAPPYTOHELP	DDB & TRIBAL WORLDWIDE AMSTERDAM	THE NETHERLANDS	Short List
#HANDSOFF MARC DORCEL MARC DORCEL	MARCEL Paris	FRANCE	Short List
NOW IT IS OUR TURN TO WALK NORWEGIAN CHURCH AID THE WATER PROJECT	TRY/APT/POL Oslo	NORWAY	Short List
RICH KIDS OF INSTAGRAM KFC ROMANIA RESTAURANT CHAIN	McCANN ERICKSON Bucharest	ROMANIA	Short List
C01 Acquisition & Retention
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSORSHIP	SAATCHI & SAATCHI London	UNITED KINGDOM	Short List
THE BANNER THAT MAKES YOU LIKE BANNERS 3M POST-IT® STICKY NOTES	BBDO RUSSIA GROUP Moscow	RUSSIA	Silver
THE LES PAUL SKILL CHECK GIBSON GUITAR EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION	SERVICEPLAN Munich	GERMANY	Bronze
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY	LES GAULOIS Puteaux	FRANCE	Silver
IKEA STÅL KVITTO IKEA AUSTRIA IKEA METOD KITCHEN	DDB GERMANY HAMBURG	GERMANY	Short List
THE INTERACTIVE FORM CANAL+ CANAL+	BETC Paris	FRANCE	Bronze
C02 Product Launch/re-Launch
VODAFONE BETWEEN US VODAFONE VODAFONE RED LIGHT APPLICATION	Y&R TEAM RED ISTANBUL	TURKEY	Short List
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ	MARCEL Paris	FRANCE	Bronze
TIGER ROYALTY PANTHERA WILD CAT CONSERVATION ORGANISATION	HAPPINESS BRUSSELS	BELGIUM	Short List
D01 Fast Moving Consumer Goods
MAKE UP GENIUS VIRTUAL MIRROR L'ORÉAL PARIS VIRTUAL MAKE UP MIRROR APPS	McCANN PARIS	FRANCE	Bronze
D02 Cars & Automotive Services
THE SWEDISH SNOW RESCUERS AUDI AUDI QUATTRO	ÅKESTAM HOLST Stockholm	SWEDEN	Bronze
D04 Travel, Leisure & Retail (incl. e-commerce & restaurants)
RABBIT RACE MEDIA MARKT MEDIA MARKT	OGILVY GERMANY Frankfurt	GERMANY	Short List
SOUNDS OF THE CITY THALYS TRAIN NETWORK HIGH-SPEED RAIL TRAVEL	ROSAPARK Paris	FRANCE	Bronze
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY	LES GAULOIS Puteaux	FRANCE	Grand Prix
#HAPPYTOHELP KLM ROYAL DUTCH AIRLINES #HAPPYTOHELP	DDB & TRIBAL WORLDWIDE AMSTERDAM	THE NETHERLANDS	Short List
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ	MARCEL Paris	FRANCE	Silver
SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION. HORNBACH DIY HOME IMPROVEMENT SUPERSTORES	HEIMAT Berlin	GERMANY	Silver
THE ARTISTIC BABYSITTER OPERA/BALLET FLANDERS ARTISTIC BABYSIT SERVICE OF OPERA/BALLET FLANDERS	HAVAS WORLDWIDE BRUSSELS	BELGIUM	Short List
D05 Financial Services, Commercial Public Services, Business Products & Services
A KISS IS A STAMP POSTNL POSTAL SERVICE	JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam	THE NETHERLANDS	Silver
SLOW DOWN GPS IF INSURANCE INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Silver
D07 Corporate Image & Communication
THE RAG BAG UNIFORMS FOR THE DEDICATED SHOPPING BAG	DDB STOCKHOLM	SWEDEN	Short List
ASHES CAMPOFRÍO CAMPOFRÍO	McCANN MADRID	SPAIN	Silver
D08 Charities, Public Health, Safety & Awareness Messages
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO	DDB SPAIN Madrid	SPAIN	Bronze
EYE CLICK DONATION ALS LEAGUE NON-PROFIT ASSOCIATION	PUBLICIS BRUSSELS	BELGIUM	Short List
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND	GRABARZ & PARTNER Hamburg	GERMANY	Gold
#NOMOREEVITIONS STOP DESAHUCIOS AWARENESS CAMPAIGN	PROXIMITY MADRID	SPAIN	Bronze
FIGHTING THE VIRUS WITH CLICKS DOTHIV DOTHIV	THJNK Hamburg	GERMANY	Short List
PAY WITH BLOOD UNTOLD FESTIVAL MUSIC FESTIVAL	McCANN ERICKSON Bucharest	ROMANIA	Short List
E01 Integrated Campaign Led by Direct
VODAFONE BETWEEN US VODAFONE VODAFONE RED LIGHT APPLICATION	Y&R TEAM RED ISTANBUL	TURKEY	Gold
ASHES CAMPOFRÍO CAMPOFRÍO	McCANN MADRID	SPAIN	Short List
E02 Low Budget Campaign
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT-DEUTSCHLAND	GRABARZ & PARTNER Hamburg	GERMANY	Short List
#NOMOREEVITIONS STOP DESAHUCIOS AWARENESS CAMPAIGN	PROXIMITY MADRID	SPAIN	Bronze
F03 Customer Journey
MAKE UP GENIUS VIRTUAL MIRROR L'ORÉAL PARIS VIRTUAL MAKE UP MIRROR APPS	McCANN PARIS	FRANCE	Bronze

A04 Targeted Ambient Media: Large Scale
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME) / NGO

DDB SPAIN Madrid

SPAIN

Silver
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
FASHION REVOLUTION (NGO) / SOCIAL ACTIVATION

BBDO GROUP GERMANY Berlin

GERMANY

Short List
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR / EXIT-DEUTSCHLAND

GGH LOWE Hamburg

GERMANY

Gold
STAY SUSTAINABLE ON AIRBNB
ÅHLÉNS / RETAIL STORE

FORSMAN & BODENFORS Gothenburg

SWEDEN

Short List

A06 Direct Response Broadcast: TV, Radio & Infomercials
RABBIT RACE
MEDIA MARKT / MEDIA MARKT

OGILVY GERMANY Frankfurt

GERMANY

Short List
INVERSE GOAL CELEBRATION
UNICEF AND FUNDACIÓN DE LA LIGA DE FÚTBOL PROFESIONAL / NON PROFIT MATCH

VCCP SPAIN Madrid

SPAIN

Short List

B03 Use of New Technology in a Direct Marketing Campaign
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME) / NGO

DDB SPAIN Madrid

SPAIN

Bronze

D01 Fast Moving Consumer Goods
MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS / VIRTUAL MAKE UP MIRROR APPS

McCANN PARIS

FRANCE

Bronze

D02 Cars & Automotive Services
THE SWEDISH SNOW RESCUERS
AUDI / AUDI QUATTRO

ÅKESTAM HOLST Stockholm

SWEDEN

Bronze

D05 Financial Services, Commercial Public Services, Business Products & Services
A KISS IS A STAMP
POSTNL / POSTAL SERVICE

JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam

THE NETHERLANDS

Silver
SLOW DOWN GPS
IF INSURANCE / INSURANCE

FORSMAN & BODENFORS Gothenburg

SWEDEN

Silver

D07 Corporate Image & Communication
THE RAG BAG
UNIFORMS FOR THE DEDICATED / SHOPPING BAG

DDB STOCKHOLM

SWEDEN

Short List
ASHES
CAMPOFRÍO / CAMPOFRÍO

McCANN MADRID

SPAIN

Silver

E01 Integrated Campaign Led by Direct
VODAFONE BETWEEN US
VODAFONE / VODAFONE RED LIGHT APPLICATION

Y&R TEAM RED ISTANBUL

TURKEY

Gold
ASHES
CAMPOFRÍO / CAMPOFRÍO

McCANN MADRID

SPAIN

Short List

F03 Customer Journey
MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS / VIRTUAL MAKE UP MIRROR APPS

McCANN PARIS

FRANCE

Bronze

Download Shortlist PDF Download Winners PDF