Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creative Effectiveness
DO IT FOR DENMARK
SPIES TRAVELS
TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
Short List
OFFROAD
DAIMLER / SMART
SMART FORTWO
BBDO GROUP GERMANY Berlin GERMANY
Short List
THE HORNBACH HAMMER
HORNBACH BAUMARKT
HORNBACH
HEIMAT Berlin GERMANY
Short List
LIVE TEST SERIES
VOLVO TRUCKS
THE NEW VOLVO FMX, THE NEW VOLVO FL, THE NEW VOLVO FM
FORSMAN & BODENFORS Gothenburg SWEDEN
Grand Prix
WHY WAIT UNTIL IT'S TOO LATE?
FUNERAL INSURANCE COMPANY DELA
BRAND
OGILVY & MATHER AMSTERDAM THE NETHERLANDS
Short List
TRY MY HYBRID
TOYOTA NORWAY
TOYOTA HYBRID CARS
SAATCHI & SAATCHI Oslo NORWAY
Short List
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ
INTERMARCHÉ
MARCEL Paris FRANCE
Creative Effectiveness
GHITA, THE SOCIAL SHEPHERD
VODAFONE ROMANIA
TELECOMMUNICATIONS
McCANN ERICKSON Bucharest ROMANIA
Creative Effectiveness
DILL - THE RESTAURANT
LIDL
LIDL
INGO Stockholm SWEDEN
Short List
FROM CRYING TO BUYING
JOHN LEWIS
RETAIL
ADAM&EVEDDB London UNITED KINGDOM
Creative Effectiveness
MADE OF MORE
DIAGEO
GUINNESS
AMVBBDO London UNITED KINGDOM
Short List