|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Media Placement
|
Location
|
|
Award
|
|
A01 Use of Screens
|
THE GREAT ESCAPE
GRAUBUENDEN FERIEN
GRAUBUENDEN FERIEN |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
|
|
Silver
|
ABUSED PRESENTER
RUSTAVI2
BROADCASTING |
SAATCHI & SAATCHI Budapest
|
HUNGARY |
|
|
|
|
Short List |
|
A03 Use of Print
|
THE HIV+ ISSUE
VANGARDIST
VANGARDIST MAGAZINE |
SAATCHI & SAATCHI SWITZERLAND Geneva
|
SWITZERLAND |
|
|
|
|
Bronze
|
SUFFOCATION
KARMA NIRVANA
KARMA NIRVANA |
LEO BURNETT LONDON
|
UNITED KINGDOM |
|
|
|
|
Bronze
|
|
A04 Use of Outdoor
|
THERE'S ANOTHER SIDE TO THE STORY
DEPAUL UK
YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
|
|
Short List |
JCDECAUX: PERSONAL BILLBOARDS
JCDECAUX
OUTDOOR MEDIA |
BBDO BELGIUM Brussels
|
BELGIUM |
|
|
|
|
Bronze
|
THE WORST CAMPAIGN EVER
DISNEY
MASS MEDIA CORPORATION |
HAVAS SPORTS & ENTERTAINMENT Madrid
|
SPAIN |
|
|
HAVAS SPORTS & ENTERTAINMENT
Madrid
HAVAS MEDIA GROUP
Madrid
|
SPAIN
|
Bronze
|
|
A05 Use of Ambient Media: Small Scale
|
WAVE
DECATHLON
TRIBORD IZEBER FLOTATION VESTS |
ROSAPARK Paris
|
FRANCE |
|
|
|
|
Silver
|
IKEA SUSTAINABLE CATALOGUE
IKEA BELGIUM
FURNITURE |
DDB BRUSSELS
|
BELGIUM |
|
|
INITIATIVE
Brussels
|
BELGIUM
|
Bronze
|
STATUE JUST FOR LOVING BEER
NATAKHTARI BREWERY (EFES GEORGIA)
34 |
LEAVINGSTONE Tbilisi
|
REPUBLIC OF GEORGIA |
|
|
|
|
Short List |
PIN THE PINK
FUNDATIA RENASTEREA
CHARITY |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
UM ROMANIA
Bucharest
|
ROMANIA
|
Silver
|
|
A06 Use of Ambient Media: Large Scale
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
|
Silver
|
MORE THAN A SIGN
DISLIFE.RU
PARKING LOTS FOR DISABLED PEOPLE |
Y&R Moscow
|
RUSSIA |
|
|
|
|
Short List |
MINI FASHION BAR
PIMKIE INTERNATIONAL
CLOTHING RETAILER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
|
Silver
|
|
A07 Use of Events and Stunts
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
|
Short List |
PARKING WHEELCHAIRS
BANK OF GEORGIA
TREE OF LIFE |
J. WALTER THOMPSON METRO Tbilisi
|
REPUBLIC OF GEORGIA |
|
|
|
|
Short List |
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GGH LOWE Hamburg
|
GERMANY |
|
|
|
|
Silver
|
805 MILLION NAMES
UNITED NATIONS WORLD FOOD PROGRAMME
FIGHTING HUNGER WORLDWIDE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
BE ON
Copenhagen
|
DENMARK
|
Silver
|
SAMSUNG HEARING HANDS
SAMSUNG ELECTRONICS TURKEY
SAMSUNG VIDEO BASED CALL CENTER FOR HEARING IMPAIRED |
LEO BURNETT ISTANBUL
|
TURKEY |
|
|
STARCOM MEDIAVEST GROUP
Istanbul
|
TURKEY
|
Short List |
PAY WITH BLOOD
UNTOLD FESTIVAL
MUSIC FESTIVAL |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
UM ROMANIA
Bucharest
|
ROMANIA
|
Gold
|
|
A08 Use of Branded Content & Sponsorship
|
RABBIT RACE
MEDIA MARKT
MEDIA MARKT |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
UM
Frankfurt
|
GERMANY
|
Grand Prix
|
IKEA BIG BROTHER
IKEA
FURNITURE |
McCANN TEL AVIV
|
ISRAEL |
|
|
UNIVERSAL MCCANN
Tel Aviv
|
ISRAEL
|
Silver
|
YOUNG AGAIN
DNB
BANK |
TRY/APT/POL Oslo
|
NORWAY |
|
|
VIZEUM
Oslo
|
NORWAY
|
Short List |
BACK TO BASE
BASE
TELCO (MOBILE) PROVIDER |
DDB BRUSSELS
|
BELGIUM |
|
|
CARAT
Brussels
|
BELGIUM
|
Short List |
DEFROST DINNERS
ELECTRABEL
ENERGY SUPPLIER |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
|
|
Short List |
|
B01 Use of Social Platforms
|
MIKADO STICK
MONDELÉZ
MIKADO |
ROMANCE Paris
|
FRANCE |
|
|
CARAT
Coubevoie
|
FRANCE
|
Silver
|
#HAPPYTOHELP
KLM ROYAL DUTCH AIRLINES
#HAPPYTOHELP |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
THE 7TH CHAMBER
LONDON
|
UNITED KINGDOM
|
Short List |
WTF TWEETS FROM A POLITICIAN
DE OPVOEDINGSLIJN
PHONELINE-HELPCENTER |
DUVAL GUILLAUME Antwerp
|
BELGIUM |
|
|
|
|
Short List |
NOW IT IS OUR TURN TO WALK
NORWEGIAN CHURCH AID
THE WATER PROJECT |
TRY/APT/POL Oslo
|
NORWAY |
|
|
|
|
Short List |
SUNDAY GRANNIES
VODAFONE ROMANIA
TELECOMMUNICATIONS |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
UM ROMANIA
Bucharest
|
ROMANIA
|
Bronze
|
|
B02 Use of Mobile Devices
|
THE LES PAUL SKILL CHECK
GIBSON GUITAR
EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION |
SERVICEPLAN Munich
|
GERMANY |
|
|
MEDIAPLUS
Munich
|
GERMANY
|
Silver
|
SKY SQREENING
SKY
SKY GO |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
|
Short List |
THE DAY SHAZAM WENT DEAF
WORLD HEALTH ORGANIZATION
INTERNATIONAL EAR CARE DAY |
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan
|
ISRAEL |
|
|
|
|
Bronze
|
PHONEADDRESS
BASE
MOBILE OPERATOR |
DDB BRUSSELS
|
BELGIUM |
|
|
|
|
Short List |
ALWAYS BACKMEAPP
PROCTER & GAMBLE
ALWAYS FEMININE CARE |
LEO BURNETT ITALY Milan
|
ITALY |
|
|
|
|
Silver
|
THE NEXT PHOTO
CHILDHOOD EYE CANCER TRUST
CHARITY |
WUNDERMAN London
|
UNITED KINGDOM |
|
|
|
|
Silver
|
MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS
VIRTUAL MAKE UP MIRROR APPS |
McCANN PARIS
|
FRANCE |
|
|
|
|
Gold
|
|
B03 Use of Other Digital Platforms
|
FIRST PERSON LOVER
BJÖRN BORG
SPORTS APPAREL |
GARBERGS Stockholm
|
SWEDEN |
|
|
STARCOM MEDIAVEST GROUP
Stockholm
|
SWEDEN
|
Bronze
|
STREET VIEW TEST
THE AUTOMOBILE CLUB OF ROMANIA
DRIVING SCHOOL |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
|
|
|
|
Bronze
|
ANIMAL COPYRIGHTS
WWF/LATINSTOCK
ANIMAL COPYRIGHTS (THE FIRST IMAGE BANK FOR WWF) |
CHEIL SPAIN Madrid
|
SPAIN |
|
|
|
|
Gold
|
|
B04 Use of Digital Content
|
REVENGE OF THE IT NERDS - DELL TAKE IT EASY
DELL
IT SOLUTIONS |
MEDIACOM Düsseldorf
|
GERMANY |
|
|
MEDIACOM
Düsseldorf
|
GERMANY
|
Silver
|
THE EMOTISONGS
COCA-COLA
COCA-COLA |
McCANN WORLDGROUP Milan
|
ITALY |
|
|
|
|
Short List |
EYE CLICK DONATION
ALS LEAGUE
NON-PROFIT ASSOCIATION |
PUBLICIS BRUSSELS
|
BELGIUM |
|
|
|
|
Short List |
THE PHOTO BOOTH THAT REVEALS YOUR EMOTIONS
THE WALT DISNEY COMPANY (SPAIN)
FILM |
HAVAS SPORTS & ENTERTAINMENT Madrid
|
SPAIN |
|
|
HAVAS SPORTS & ENTERTAINMENT
Madrid
HAVAS MEDIA GROUP
Madrid
|
SPAIN
|
Short List |
|
C01 Fast Moving Consumer Goods
|
THE OREO ECLIPSE
MONDELÉZ INTERNATIONAL
OREO |
PHD London
|
UNITED KINGDOM |
|
|
PHD DRUM
London
PHD
London
|
UNITED KINGDOM
|
Short List |
ALWAYS BACKMEAPP
PROCTER & GAMBLE
ALWAYS FEMININE CARE |
LEO BURNETT ITALY Milan
|
ITALY |
|
|
|
|
Bronze
|
MAKE UP GENIUS VIRTUAL MIRROR
L'ORÉAL PARIS
VIRTUAL MAKE UP MIRROR APPS |
McCANN PARIS
|
FRANCE |
|
|
|
|
Gold
|
|
C02 Cars & Automotive Services
|
SMART POP UP BILLBOARDS
MERCEDES-BENZ CARS VERTRIEB DEUTSCHLAND
SMART FORTWO |
BBDO GROUP GERMANY Dusseldorf
|
GERMANY |
|
|
|
|
Bronze
|
|
C03 Other Consumer Products (incl. Durable Goods)
|
HEIST ON CAM
ONCAM GRANDEYE
SECURITY CAMERAS |
4129GREY Istanbul
|
TURKEY |
|
|
|
|
Short List |
|
C04 Travel, Leisure & Retail (incl. e-commerce & Restaurants)
|
RABBIT RACE
MEDIA MARKT
MEDIA MARKT |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
UM
Frankfurt
|
GERMANY
|
Gold
|
COVERGREETINGS
KLM ROYAL DUTCH AIRLINES, AMSTERDAM AIRPORT SCHIPHOL
COVERGREETINGS |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
|
|
Short List |
SNACKHOLIDAYS
TRANSAVIA
AIRLINE COMPANY |
LES GAULOIS Puteaux
|
FRANCE |
|
|
KR MEDIA
Neuilly S/Seine
|
FRANCE
|
Short List |
THE GREAT ESCAPE
GRAUBUENDEN FERIEN
GRAUBUENDEN FERIEN |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
|
|
Bronze
|
#HAPPYTOHELP
KLM ROYAL DUTCH AIRLINES
#HAPPYTOHELP |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
|
|
THE 7TH CHAMBER
LONDON
|
UNITED KINGDOM
|
Short List |
THE TOURING TOURIST
PROVINCE OF ANTWERP
PUBLIC SERVICE |
DE VLOER Antwerp
|
BELGIUM |
|
|
|
|
Short List |
MINI FASHION BAR
PIMKIE INTERNATIONAL
CLOTHING RETAILER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
|
Silver
|
|
C05 Financial Services, Commercial Public Services, Business Products & Services
|
YOUNG AGAIN
DNB
BANK |
TRY/APT/POL Oslo
|
NORWAY |
|
|
VIZEUM
Oslo
|
NORWAY
|
Short List |
VODAFONE BETWEEN US
VODAFONE
VODAFONE RED LIGHT APPLICATION |
Y&R TEAM RED ISTANBUL
|
TURKEY |
|
|
MINDSHARE
Istanbul
|
TURKEY
|
Bronze
|
|
C06 Publications & Media
|
NATIONAL STEW 'N FRIES DAY
VRT
EÉN |
MAKE LEMONADE Leuven
|
BELGIUM |
|
|
|
|
Short List |
|
C08 Charities, Public Health, Safety & Awareness Messages
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
|
Silver
|
MORE THAN A SIGN
DISLIFE.RU
PARKING LOTS FOR DISABLED PEOPLE |
Y&R Moscow
|
RUSSIA |
|
|
|
|
Short List |
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
FASHION REVOLUTION (NGO)
SOCIAL ACTIVATION |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
|
|
Bronze
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GRABARZ & PARTNER Hamburg
|
GERMANY |
|
|
|
|
Gold
|
ABUSED PRESENTER
RUSTAVI2
BROADCASTING |
SAATCHI & SAATCHI Budapest
|
HUNGARY |
|
|
|
|
Short List |
ABUSED EMOJIS
BRIS
NON PROFIT ORGANIZATION |
GARBERGS Stockholm
|
SWEDEN |
|
|
|
|
Bronze
|
#MAKEACHILDCRY
MÉDECINS DU MONDE
MÉDECINS DU MONDE |
DDB PARIS
|
FRANCE |
|
|
|
|
Short List |
PHOTOS FOR LIFE
RAK'N'ROLL
CHARITY PHOTO STOCK |
ISOBAR POLAND Warsaw
|
POLAND |
|
|
|
|
Bronze
|
THE NEXT PHOTO
CHILDHOOD EYE CANCER TRUST
CHARITY |
WUNDERMAN London
|
UNITED KINGDOM |
|
|
|
|
Short List |
HOW CHARITIES BECAME DONORS
FREE A GIRL
CHARITY |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
|
|
INTERBEST
Amsterdam
DE PERSGROEP NEDERLAND
Amsterdam
OMD
Amsterdam
|
THE NETHERLANDS
|
Short List |
|
D01 Use of Integrated Media
|
RABBIT RACE
MEDIA MARKT
MEDIA MARKT |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
UM
Frankfurt
|
GERMANY
|
Gold
|
THE OREO ECLIPSE
MONDELÉZ INTERNATIONAL
OREO |
PHD London
|
UNITED KINGDOM |
|
|
PHD DRUM
London
PHD
London
|
UNITED KINGDOM
|
Short List |
IS THIS THE NEXT?
SAMSUNG ELECTRONICS NORDIC
GALAXY S6 EDGE |
DDB STOCKHOLM
|
SWEDEN |
|
|
STARCOM MEDIAVEST GROUP
Stockholm
|
SWEDEN
|
Bronze
|
A SMALL HEAVEN
MISSION21
FUNDRAISING FOR CHARITY MISSION 21 |
WALKER Zürich
|
SWITZERLAND |
|
|
|
|
Short List |
VODAFONE BETWEEN US
VODAFONE
VODAFONE RED LIGHT APPLICATION |
Y&R TEAM RED ISTANBUL
|
TURKEY |
|
|
MINDSHARE
Istanbul
|
TURKEY
|
Silver
|