|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Food
|
GROOVY FEELING
UNILEVER
MARMITE |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Bronze
|
PSYCHEDELIC
UNILEVER
MARMITE |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Bronze
|
|
A02 Drinks (Alcoholic & Non-Alcoholic)
|
ICON OF THE CENTURY
COCA-COLA
COCA-COLA |
OGILVY GERMANY Frankfurt
|
GERMANY |
|
|
Silver
|
COCA - COLA TOGETHER - PEACE
THE COCA-COLA COMPANY
SOFT DRINKS |
OGILVY PARIS
|
FRANCE |
|
|
Gold
|
COCA - COLA TOGETHER - LOVE
THE COCA-COLA COMPANY
SOFT DRINKS |
OGILVY PARIS
|
FRANCE |
|
|
Gold
|
|
A03 Household
|
Barbie
HENKEL
LOCTITE SUPER GLUE |
HEIMAT Berlin
|
GERMANY |
|
|
Short List |
TOY SOLDIERS
HENKEL
LOCTITE |
HEIMAT Berlin
|
GERMANY |
|
|
Short List |
|
A04 Home Appliances & Furnishings, Electronics & Audio-Visual
|
KISS
SAMSUNG ELECTRONICS ITALIA
MINI CAMERA |
J. WALTER THOMPSON ITALY Milan
|
ITALY |
|
|
Bronze
|
WORKERS
SAMSUNG ELECTRONICS ITALIA
MINI CAMERA |
J. WALTER THOMPSON ITALY Milan
|
ITALY |
|
|
Bronze
|
|
A06 Clothing, Footwear & Accessories
|
WRANGLER WOLF
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRONGLER WOLF
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRANGLER MEAL
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRONGLER MEAL
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRANGLER PLANT
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRONGLER PLANT
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRANGLER SWIMMING
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
WRONGLER SWIMMING
WRANGLER
JEANS AND OUTDOOR APPAREL |
WE ARE PI Amsterdam
|
THE NETHERLANDS |
|
|
Silver
|
|
A07 Miscellaneous
|
MARIOUS
MARS
PEDIGREE BRAND |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Short List |
ROBERTA
MARS
PEDIGREE BRAND |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Short List |
CISEL
MARS
PEDIGREE BRAND |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Short List |
CHICKEN
MARS
TEMPTATIONS CAT TREATS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Gold
|
SALMON
MARS
TEMPTATIONS CAT TREATS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Gold
|
SEAFOOD
MARS
TEMPTATIONS CAT TREATS |
ADAM&EVEDDB London
|
UNITED KINGDOM |
|
|
Gold
|
|
A08 Cars & Automotive Services
|
LONDON
DAIMLER / SMART
SMART FORTWO |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Silver
|
ROME
DAIMLER / SMART
SMART FORTWO |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Silver
|
BERLIN
DAIMLER / SMART
SMART FORTWO |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Silver
|
MIRROR 1/3
RENAULT
RENAULT MASTER |
PUBLICIS CONSEIL Paris
|
FRANCE |
|
|
Short List |
DOOR 2/3
RENAULT
RENAULT MASTER |
PUBLICIS CONSEIL Paris
|
FRANCE |
|
|
Short List |
CONCRETE 3/3
RENAULT
RENAULT MASTER |
PUBLICIS CONSEIL Paris
|
FRANCE |
|
|
Short List |
|
A09 Retail Stores, Restaurants & Fast Food Outlets
|
ASSEMBLY FAIL
IKEA GERMANY
ASSEMBLY SERVICE |
THJNK Hamburg
|
GERMANY |
|
|
Silver
|
BED
IKEA GERMANY
ASSEMBLY SERVICE |
THJNK Hamburg
|
GERMANY |
|
|
Silver
|
WARDROBE
IKEA GERMANY
ASSEMBLY SERVICE |
THJNK Hamburg
|
GERMANY |
|
|
Silver
|
|
A10 Travel, Transport & Tourism, Entertainment & Leisure
|
MACHINE GUN
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX |
DDB PARIS
|
FRANCE |
|
|
Short List |
OBUS
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX |
DDB PARIS
|
FRANCE |
|
|
Short List |
SLEDGEHAMMER
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX |
DDB PARIS
|
FRANCE |
|
|
Short List |
SAW
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX |
DDB PARIS
|
FRANCE |
|
|
Short List |
TOY SOLDIERS
ZKO ZÜRICH CHAMBER ORCHESTRA
CONCERTS FOR CHILDREN |
HAVAS WORLDWIDE Zürich
|
SWITZERLAND |
|
|
Short List |
|
A11 Publications & Media
|
ABUSED
SITUATION STOCKHOLM
MAGAZINE |
INGO Stockholm
|
SWEDEN |
|
|
Short List |
HALLUCINATIONS
SITUATION STOCKHOLM
MAGAZINE |
INGO Stockholm
|
SWEDEN |
|
|
Short List |
MURDER
SITUATION STOCKHOLM
MAGAZINE |
INGO Stockholm
|
SWEDEN |
|
|
Short List |
|
A16 Charities, Public Health, Safety & Awareness Messages
|
WOMEN SHOULD NOT BE WORTH LESS / BOHRERIN
FRAUENZENTRALE ZÜRICH
WOMEN'S RIGHTS |
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
|
SWITZERLAND |
|
|
Silver
|
WOMEN SHOULD NOT BE WORTH LESS / KOPFHÖRERIN
FRAUENZENTRALE ZÜRICH
WOMEN'S RIGHTS |
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
|
SWITZERLAND |
|
|
Silver
|
WOMEN SHOULD NOT BE WORTH LESS / RASIERERIN
FRAUENZENTRALE ZÜRICH
WOMEN'S RIGHTS |
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
|
SWITZERLAND |
|
|
Silver
|
WOMEN SHOULD NOT BE WORTH LESS / TOASTERIN
FRAUENZENTRALE ZÜRICH
WOMEN'S RIGHTS |
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich
|
SWITZERLAND |
|
|
Silver
|
FATHER
INNOCENCE IN DANGER
PROTECTING CHILDREN FROM ABUSE |
ROSAPARK Paris
|
FRANCE |
|
|
Short List |
|
B04 Home Appliances & Furnishings, Electronics & Audio-Visual
|
KISS
SAMSUNG ELECTRONICS ITALIA
MINI CAMERA |
J. WALTER THOMPSON ITALY Milan
|
ITALY |
|
|
Bronze
|
WORKERS
SAMSUNG ELECTRONICS ITALIA
MINI CAMERA |
J. WALTER THOMPSON ITALY Milan
|
ITALY |
|
|
Bronze
|
BILLY
IKEA AUSTRIA
IKEA |
DDB GROUP Hamburg
|
GERMANY |
|
|
Silver
|
GNEDBY
IKEA AUSTRIA
IKEA |
DDB GROUP Hamburg
|
GERMANY |
|
|
Silver
|
KALLAX
IKEA AUSTRIA
IKEA |
DDB GROUP Hamburg
|
GERMANY |
|
|
Silver
|
|
B08 Cars & Automotive Services
|
SMART FOR TWO/JACKIE
MERCEDES-BENZ
SMART |
JUNG von MATT Vienna
|
AUSTRIA |
|
|
Bronze
|
SMART FOR TWO/YOKO
MERCEDES-BENZ
SMART |
JUNG von MATT Vienna
|
AUSTRIA |
|
|
Bronze
|
SMART FOR TWO/SNAKE
MERCEDES-BENZ
SMART |
JUNG von MATT Vienna
|
AUSTRIA |
|
|
Bronze
|
|
B09 Retail Stores, Restaurants & Fast Food Outlets
|
FLIGHT MAP
McDONALD'S
STORE OPENING |
LEO BURNETT FRANKFURT
|
GERMANY |
|
|
Short List |
|
B10 Travel, Transport & Tourism, Entertainment & Leisure
|
OBUS
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX |
DDB PARIS
|
FRANCE |
|
|
Short List |
SLEDGEHAMMER
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX
MUSÉE DE LA GRANDE GUERRE DU PAYS DE MEAUX |
DDB PARIS
|
FRANCE |
|
|
Short List |
|
B14 Commercial Public Services
|
TRENCH
POSTE ITALIANE
THE ITALIAN POSTAL SERVICE CELEBRATE THE 100TH ANNIVERSARY OF THE GREAT WAR |
McCANN WORLDGROUP Milan
|
ITALY |
|
|
Short List |
|
B16 Charities, Public Health, Safety & Awareness Messages
|
UK
28 TOO MANY
FGM |
OGILVY & MATHER LONDON
|
UNITED KINGDOM |
|
|
Silver
|
SWEDEN
28 TOO MANY
FGM |
OGILVY & MATHER LONDON
|
UNITED KINGDOM |
|
|
Silver
|
NETHERLANDS
28 TOO MANY
FGM |
OGILVY & MATHER LONDON
|
UNITED KINGDOM |
|
|
Silver
|
GERMANY
28 TOO MANY
FGM |
OGILVY & MATHER LONDON
|
UNITED KINGDOM |
|
|
Silver
|
ITALY
28 TOO MANY
FGM |
OGILVY & MATHER LONDON
|
UNITED KINGDOM |
|
|
Silver
|
SCOTLAND
28 TOO MANY
FGM |
OGILVY & MATHER LONDON
|
UNITED KINGDOM |
|
|
Silver
|
|
C01 Adapted Billboards and Outdoor Posters
|
AMSTERDAM
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Silver
|
PARIS
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Silver
|
BRUSSELS
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Silver
|
THERE'S ANOTHER SIDE TO THE STORY - NO WAY IN THE WORLD
DEPAUL UK
YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Bronze
|
THERE'S ANOTHER SIDE TO THE STORY - NEVER IN A MILLION YEARS
DEPAUL UK
YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Bronze
|
THERE'S ANOTHER SIDE TO THE STORY - STRUGGLE TO SLEEP
DEPAUL UK
YOUTH HOMELESSNESS CHARITY |
PUBLICIS LONDON
|
UNITED KINGDOM |
|
|
Bronze
|
|
C02 Adapted Indoor Posters
|
BUTTON FOR HELP
RED CROSS OF SERBIA
ANTI TRAFFICKING |
NEW MOMENT NEW IDEAS COMPANY Y&R Belgrade
|
SERBIA |
|
|
Silver
|
|
D01 Digital Posters
|
AMSTERDAM
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Silver
|
PARIS
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Silver
|
BRUSSELS
THALYS TRAIN NETWORK
HIGH-SPEED RAIL TRAVEL |
ROSAPARK Paris
|
FRANCE |
|
|
Silver
|
THE OREO ECLIPSE
MONDELÉZ INTERNATIONAL
OREO |
PHD London
|
UNITED KINGDOM |
|
|
Silver
|
|
D03 Interactive Digital
|
THE INTERACTIVE PARKING BILLBOARD
FIAT
PARK ASSIST |
LEO BURNETT FRANKFURT
|
GERMANY |
|
|
Short List |
THE GREAT ESCAPE
GRAUBUENDEN FERIEN
GRAUBUENDEN FERIEN |
JUNG von MATT/LIMMAT Zürich
|
SWITZERLAND |
|
|
Short List |
|
E01 Non-standard Indoor Advertising
|
SNACKHOLIDAYS
TRANSAVIA
AIRLINE COMPANY |
LES GAULOIS Puteaux
|
FRANCE |
|
|
Gold
|
|
E03 Special Build
|
SMART POP UP BILLBOARDS
MERCEDES-BENZ CARS VERTRIEB DEUTSCHLAND
SMART FORTWO |
BBDO GROUP GERMANY Dusseldorf
|
GERMANY |
|
|
Short List |
SHELL MORRO DA MINEIRA
ROYAL DUTCH SHELL
ENERGY SECTOR |
J. WALTER THOMPSON London
|
UNITED KINGDOM |
|
|
Bronze
|
SHADOW WIFI
STICHTING TEGEN KANKER/FONDATION CONTRE LE CANCER
AWARENESS ORGANISATION TO PREVENT SKIN CANCER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
Bronze
|
|
E04 Live Advertising & Events
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Gold
|
THE MARATHON WALKER
WATER FOR AFRICA
CHARITY |
OGILVY PARIS
|
FRANCE |
|
|
Short List |
805 MILLION NAMES
UNITED NATIONS WORLD FOOD PROGRAMME
FIGHTING HUNGER WORLDWIDE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
Silver
|
|
E05 Transit
|
PHOTO PROMO
DE LIJN
PUBLIC TRANSPORT |
FAMOUS BRUSSELS
|
BELGIUM |
|
|
Bronze
|
#SMARTEFFECT
MERCEDES-BENZ PORTUGAL
SMART FORTWO |
BBDO PORTUGAL Lisbon
|
PORTUGAL |
|
|
Bronze
|
|
E06 Interactive Outdoor Experiences
|
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
FASHION REVOLUTION (NGO)
SOCIAL ACTIVATION |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
Bronze
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GGH LOWE Hamburg
|
GERMANY |
|
|
Gold
|
SAMSUNG HEARING HANDS
SAMSUNG ELECTRONICS TURKEY
SAMSUNG VIDEO BASED CALL CENTER FOR HEARING IMPAIRED |
LEO BURNETT ISTANBUL
|
TURKEY |
|
|
Silver
|
|
F01 Integrated Campaigns led by Outdoor
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
Gold
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GRABARZ & PARTNER Hamburg
|
GERMANY |
|
|
Gold
|
THE OREO ECLIPSE
MONDELÉZ INTERNATIONAL
OREO |
PHD London
|
UNITED KINGDOM |
|
|
Gold
|