|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
PR
|
Location
|
Award
|
|
A01 Corporate Reputation & Communication
|
METSA¨ WOOD PLAN B - REACHING A DIVERSE GLOBAL EXPERT AUDIENCE WITH NO PAID MEDI
METSÄ WOOD
METSÄ WOOD PLAN B |
HASAN & PARTNERS GROUP Helsinki
|
FINLAND |
|
|
|
|
Bronze
|
|
A02 Corporate Responsibility
|
DON'T DRINK & DIVE
TRYGG-HANSA
INSURANCE |
PRIME Stockholm
|
SWEDEN |
|
|
PRIME
Stockholm
|
SWEDEN
|
Silver
|
THE RAG BAG
UNIFORMS FOR THE DEDICATED
SHOPPING BAG |
DDB STOCKHOLM
|
SWEDEN |
|
|
SIMON STRAND PR
Stockholm
|
SWEDEN
|
Gold
|
PAY WITH BLOOD
UNTOLD FESTIVAL
MUSIC FESTIVAL |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
|
|
Bronze
|
|
A03 Public Affairs & Lobbying
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
|
Short List |
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GGH LOWE Hamburg
|
GERMANY |
|
|
|
|
Silver
|
#NOMOREEVITIONS
STOP DESAHUCIOS
AWARENESS CAMPAIGN |
PROXIMITY MADRID
|
SPAIN |
|
|
|
|
Silver
|
|
A05 Media Relations
|
A CONSONANT FOR LIFE
CROATIAN TRANSPLANT ASSOCIATION
PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES |
IMAGO Zagreb
|
CROATIA |
|
|
|
|
Bronze
|
HOUSE OF CLICKS
HEMNET
REAL ESTATE |
PRIME Stockholm
|
SWEDEN |
|
|
PRIME
Stockholm
|
SWEDEN
|
Short List |
|
A06 Events & Experiential (incl. stunts)
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
|
Bronze
|
THE DANCING TRAFFIC LIGHT
DAIMLER / SMART
SMART |
BBDO GROUP GERMANY Berlin
|
GERMANY |
|
|
|
|
Bronze
|
THE MARATHON WALKER
WATER FOR AFRICA
CHARITY |
OGILVY PARIS
|
FRANCE |
|
|
|
|
Gold
|
THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
FASHION REVOLUTION
NGO |
KETCHUM PLEON Berlin
|
GERMANY |
|
|
KETCHUM PLEON
Berlin
|
GERMANY
|
Silver
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GRABARZ & PARTNER Hamburg
|
GERMANY |
|
|
|
|
Bronze
|
THE HIV+ ISSUE
VANGARDIST
VANGARDIST MAGAZINE |
SAATCHI & SAATCHI SWITZERLAND Geneva
|
SWITZERLAND |
|
|
FREUDS
London
|
UNITED KINGDOM
|
Grand Prix
|
THE ARTISTIC BABYSITTER
OPERA/BALLET FLANDERS
ARTISTIC BABYSIT SERVICE OF OPERA/BALLET FLANDERS |
HAVAS WORLDWIDE BRUSSELS
|
BELGIUM |
|
|
|
|
Short List |
MINI FASHION BAR
PIMKIE INTERNATIONAL
CLOTHING RETAILER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
|
Bronze
|
SHADOW WIFI
STICHTING TEGEN KANKER/FONDATION CONTRE LE CANCER
AWARENESS ORGANISATION TO PREVENT SKIN CANCER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
|
Short List |
|
A07 Celebrity Endorsement
|
LITERARY CRITIC REVIEWS IKEA CATALOGUE
IKEA SCHWEIZ
FURNITURE STORE |
WIRZ BBDO SWITZERLAND Zürich
|
SWITZERLAND |
|
|
|
|
Gold
|
|
A09 Launch or re-launch
|
LITERARY CRITIC REVIEWS IKEA CATALOGUE
IKEA SCHWEIZ
FURNITURE STORE |
WIRZ BBDO SWITZERLAND Zürich
|
SWITZERLAND |
|
|
|
|
Silver
|
MAZDA OPEN AIR B&B
MAZDA
MAZDA MX-5 |
THESE DAYS - WUNDERMAN Antwerp
|
BELGIUM |
|
|
|
|
Short List |
IS THIS THE NEXT?
SAMSUNG ELECTRONICS NORDIC
GALAXY S6 EDGE |
DDB STOCKHOLM
|
SWEDEN |
|
|
WENDERFALCK
Stockholm
|
SWEDEN
|
Silver
|
|
A10 Brand Voice (incl. strategic storytelling)
|
SLIDE, AMAZING IN MOTION
LEXUS INTERNATIONAL
LEXUS INTERNATIONAL |
CHI & PARTNERS London
|
UNITED KINGDOM |
|
|
|
|
Silver
|
|
B01 Fast Moving Consumer Goods
|
DONT MISS IT
BEIERSDORF
AWARENESS CAMPAIGN |
JUNG von MATT Hamburg
|
GERMANY |
|
|
|
|
Short List |
RICH KIDS OF INSTAGRAM
KFC ROMANIA
RESTAURANT CHAIN |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
|
|
Gold
|
THE HELLO PROJECT
NESTLÉ
NESCAFÉ |
PUBLICIS ITALY Milan
|
ITALY |
|
|
|
|
Short List |
|
B02 Consumer Products (incl.Durable Goods)
|
THE RAG BAG
UNIFORMS FOR THE DEDICATED
SHOPPING BAG |
DDB STOCKHOLM
|
SWEDEN |
|
|
SIMON STRAND PR
Stockholm
|
SWEDEN
|
Short List |
MINI FASHION BAR
PIMKIE INTERNATIONAL
CLOTHING RETAILER |
HAPPINESS BRUSSELS
|
BELGIUM |
|
|
|
|
Bronze
|
|
B03 Consumer Services
|
A KISS IS A STAMP
POSTNL
POSTAL SERVICE |
JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam
|
THE NETHERLANDS |
|
|
|
|
Bronze
|
HOUSE OF CLICKS
HEMNET
REAL ESTATE |
PRIME Stockholm
|
SWEDEN |
|
|
PRIME
Stockholm
|
SWEDEN
|
Short List |
THE GUY WHO CUT EVERYTHING IN HALF
DEUTSCHER ANWALTVEREIN
LEGAL ADVICE (GERMAN BAR ASSOCIATION) |
SERVICEPLAN Munich
|
GERMANY |
|
|
|
|
Short List |
THE ORGANIC EFFECT
COOP
RETAIL STORES |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
|
Bronze
|
SLOW DOWN GPS
IF INSURANCE
INSURANCE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
|
|
|
|
Gold
|
READ A TREE
ELEFANT.RO
ONLINE BOOK SELLER |
GEOMETRY GLOBAL Bucharest
|
ROMANIA |
|
|
|
|
Short List |
|
B04 Charities, Public Health, Safety & Awareness Messages
|
HOLOGRAMS FOR FREEDOM
NO SOMOS DELITO (WE ARE NOT CRIME)
NGO |
DDB SPAIN Madrid
|
SPAIN |
|
|
|
|
Silver
|
MORE THAN A SIGN
DISLIFE.RU
PARKING LOTS FOR DISABLED PEOPLE |
Y&R Moscow
|
RUSSIA |
|
|
|
|
Bronze
|
THE MARATHON WALKER
WATER FOR AFRICA
CHARITY |
OGILVY PARIS
|
FRANCE |
|
|
|
|
Gold
|
NAZIS AGAINST NAZIS- GERMANY´S MOST INVOLUNTARY CHARITY WALK
ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR
EXIT-DEUTSCHLAND |
GRABARZ & PARTNER Hamburg
|
GERMANY |
|
|
|
|
Gold
|
#NOMOREEVITIONS
STOP DESAHUCIOS
AWARENESS CAMPAIGN |
PROXIMITY MADRID
|
SPAIN |
|
|
|
|
Bronze
|
HURTS ME TOO
HUNGARIAN INTERCHURCH AID
HURTS ME TOO |
ACG ADVERTISING AGENCY Budapest
|
HUNGARY |
|
|
|
|
Short List |
ABUSED EMOJIS
BRIS
NON PROFIT ORGANIZATION |
GARBERGS Stockholm
|
SWEDEN |
|
|
|
|
Bronze
|
|
C01 Use of Digital in a PR campaign
|
HOUSE OF CLICKS
HEMNET
REAL ESTATE |
PRIME Stockholm
|
SWEDEN |
|
|
PRIME
Stockholm
|
SWEDEN
|
Silver
|
READ A TREE
ELEFANT.RO
ONLINE BOOK SELLER |
GEOMETRY GLOBAL Bucharest
|
ROMANIA |
|
|
|
|
Short List |
ALWAYS BACKMEAPP
PROCTER & GAMBLE
ALWAYS FEMININE CARE |
LEO BURNETT ITALY Milan
|
ITALY |
|
|
|
|
Bronze
|
|
C02 Use of Social in a PR campaign
|
SWIPING OUT SEX TRAFFICKING
THE IMMIGRANT COUNCIL OF IRELAND
THE IMMIGRANT COUNCIL OF IRELAND |
EIGHTYTWENTY Dublin
|
IRELAND |
|
|
|
|
Silver
|
KARENINA. LIVE EDITION
GOOGLE RUSSIA
GOOGLE+ HANGOUTS / YOUTUBE |
KETCHUM MASLOV Moscow
|
RUSSIA |
|
|
KETCHUM MASLOV
Moscow
|
RUSSIA
|
Short List |
COME AND VOTE!
ASOCIATIA PRO DEMOCRATIA
PRO VOTING CAMPAIGN |
LEO BURNETT Bucharest
|
ROMANIA |
|
|
MSLGROUP THE PRACTICE
Bucharest
|
ROMANIA
|
Silver
|
I'M NOT RACIST, BUT...
HAND IN HAND
HAND IN HAND AGAINST RACISM |
MORTIERBRIGADE Brussels
|
BELGIUM |
|
|
|
|
Silver
|
SUNDAY GRANNIES
VODAFONE ROMANIA
TELECOMMUNICATIONS |
McCANN ERICKSON Bucharest
|
ROMANIA |
|
|
|
|
Short List |
|
D01 Integrated Campaign led by PR
|
TOY OR TOXIC
VEILIGHEIDNL (THE DUTCH GOVERNMENT’S HOME SAFETY PROMOTION ORGANIZATION) & NVWA
INDEPENDENT EXPERT IN THE FIELD OF ACCIDENTS AND SAFE BEHAVIOR |
LEMZ Amsterdam
|
THE NETHERLANDS |
|
|
|
|
Silver
|
|
D02 Costs/Creative Performance PR Campaign
|
THE ARTISTIC BABYSITTER
OPERA/BALLET FLANDERS
ARTISTIC BABYSIT SERVICE OF OPERA/BALLET FLANDERS |
HAVAS WORLDWIDE BRUSSELS
|
BELGIUM |
|
|
|
|
Short List |
ESCORT MEN
FOOTBALL CLUB ZÜRICH WOMEN
UEFA CHAMPIONS LEAGUE GAME |
FREUNDLICHE GRüSSE Zürich
|
SWITZERLAND |
|
|
|
|
Silver
|