| Title | SHOUT DOWN ARMS |
| Brand | CONTROL ARMS |
| Product/Service | PETITION AGAINST ARMS TRADE |
| Category |
A08. Charities, Public Health & Safety, Public Awareness Messages |
|
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Production
|
CHIMNEY DEUTSCHLAND Berlin, GERMANY
|
|
Additional Company
|
BLEECH Berlin, GERMANY
|
|
Additional Company 2
|
BRANDNEWMUSIC Berlin, GERMANY
|
Credits
| Matthias Spaetgens |
Scholz & Friends |
Chief Creative Officer |
| Robert Krause |
Scholz & Friends |
Managing Creative Director |
| Mathias Rebmann |
Scholz & Friends |
Creative Director |
| Björn Kernspeckt |
Scholz & Friends |
Creative Director |
| Max Marohn |
Scholz & Friends |
Art Director |
| Zartosht Kohan |
Scholz & Friends |
Art Director |
| René Gebhardt |
Scholz & Friends |
Art Director |
| Michael Johne |
Scholz & Friends |
Art Director |
| Marco Müller |
Scholz & Friends |
Copywriter |
| Andrea Senzel |
Scholz & Friends |
Copywriter |
| Florian Schwalme |
Scholz & Friends |
Copywriter |
| Robert Hellmundt |
Scholz & Friends |
Graphic Designer |
| Erwin Lorenz |
Scholz & Friends |
Graphic Designer |
| Alexander Döpel |
Scholz & Friends |
Graphic Designer |
| Tim Weiske |
Scholz & Friends |
Graphic Designer |
| Sebastian Wirbelnauer |
Scholz & Friends |
Illustrator |
| Samy Kouatli |
Scholz & Friends |
Account Manager |
| Gerald Hensel |
Scholz & Friends |
Strategist |
| Niklas Thürmann |
Scholz & Friends |
Digital Concept Developer |
| Mascha Andechser |
Scholz & Friends |
Digital Concept Developer |
| Agostino De Martino |
Scholz & Friends |
Agency Producer |
| Kristin Ammon |
Scholz & Friends |
Agency Producer |
| Daniel Klessig |
Scholz & Friends |
Editor |
| Florian Richter |
brandnewmusic |
Music Composer |
The Campaign
Almost everyone is against arms trade. But traditional petitions find less and less supporters. That's why we thought of a new way to raise our voice. A voice that could literally be heard in the UN Headquarters. With the help of an interactive tool you could stop tanks and soldiers by simply raising your voice – with a loud yell. Every yell was transformed into a three dimensional sound graph, that destroyed tanks and vehicles. The recording of every yell was embedded into a shareable video.
Creative Execution
We designed a landing page for the sole purpose of collecting and digitizing the voices of our supporters. We sent the link to our interactive petition to all our existing supporters and asked them to share the news. Additionally the link was seeded in social media platforms only 6 weeks before the successful UN intervention. Thanks to its viral nature it spread fast.
Results
Control Arms were not only able to activate existing supporters, but to win thousands of new supporters for their course. The petition was handed over to the UN in July as a digital sound file. When the UN threatened to impose an arms embargo both warring parties signed a peace treaty by the end of August. Every voice has made a small contribution.
The interactive petition "Shout Down Arms" succeeded because of its innovative direct approach. It let you express your personal opinion in the most personal way.
Online petitions are a great way to change the world. But sadly it doesn’t feel that way. We wanted to create an interactive petition that is fun and demonstrates the political power our supporters.