|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Fast Moving Consumer Goods
|
SPARE CHAIR SUNDAY
PREMIER FOODS
BISTO BEST |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
|
ROMANIA |
Short List |
|
A02 Durable Consumer Goods
|
EAT YOUR RUN
DECATHLON
KALENJI |
ROSAPARK Paris
|
FRANCE |
ROSAPARK
Paris
|
FRANCE |
Short List |
|
A03 Cars & Automotive Products & Services
|
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM
SMART FORTWO, SMART FORFOUR |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Silver
|
SMART "MOST OPEN TEST DRIVE"
DAIMLER AG, SMART
SMART FORTWO CABRIO 453 |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Short List |
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ
A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES |
BBDO PARIS
|
FRANCE |
BBDO PARIS
|
FRANCE |
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
BABY NIGHT
CARREFOUR
BABY NIGHT |
SAATCHI & SAATCHI Milan
|
ITALY |
SAATCHI & SAATCHI
Milan
|
ITALY |
Short List |
CINEMA TO GO
AIR FRANCE
AIR FRANCE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Grand Prix
|
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT
CHAIN OF FARMER SHOPS NÁŠ GRUNT |
McCANN PRAGUE
|
CZECH REPUBLIC |
McCANN PRAGUE
|
CZECH REPUBLIC |
Silver
|
|
A05 Media & Publications
|
KLARAFY
KLARA
KLARAFY |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
Bronze
|
STARDUST FOR BOWIE
STUDIO BRUSSEL
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Silver
|
|
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
|
DONATE YOUR DATA
WAOO
DONATE YOUR DATA |
UNCLE GREY Copenhagen
|
DENMARK |
UNCLE GREY
Copenhagen
|
DENMARK |
Short List |
SLEEP ON IT
CBC
BANKING - MORTGAGE SERVICES |
TBWA\BELGIUM Brussels
|
BELGIUM |
TBWA\BELGIUM
Brussels
|
BELGIUM |
Short List |
SUBLIMINAL LEARNING
LANGENSCHEIDT
LANGENSCHEIDT ONLINE DICTIONARY |
GREY GERMANY Düsseldorf
|
GERMANY |
GREY GERMANY
Düsseldorf
|
GERMANY |
Short List |
|
A07 Corporate Image & Sponsorship
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
|
A08 Charities, Public Health & Safety, Public Awareness Messages
|
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
MEIN KAMPF - AGAINST RACISM |
OGILVY & MATHER BERLIN
|
GERMANY |
OGILVY & MATHER BERLIN
|
GERMANY |
Bronze
|
SIGN THEIR YEARBOOK
NEW YORKERS AGAINST GUN VIOLENCE
GUN VIOLENCE AWARENESS |
VOLT Stockholm
|
SWEDEN |
VOLT
Stockholm
|
SWEDEN |
Bronze
|
GIRLS OF PARADISE
MOUVEMENT DU NID
CHARITY ASSOCIATION AGAINST PROSTITUTION |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Short List |
BULAMBULI VALLEY
COMMUNITIES FOR DEVELOPMENT
COMMUNITIES FOR DEVELOPMENT |
DUDE Milan
|
ITALY |
DUDE
Milan
|
ITALY |
Short List |
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Gold
|
25M2 SYRIA
NRK TV-AKSJONEN / NORWEGIAN RED CROSS
25M2 SYRIA |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Short List |
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
Short List |
|
B02 Dimensional Mailing
|
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
MEIN KAMPF - AGAINST RACISM |
OGILVY & MATHER BERLIN
|
GERMANY |
OGILVY & MATHER BERLIN
|
GERMANY |
Bronze
|
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT
CHAIN OF FARMER SHOPS NÁŠ GRUNT |
McCANN PRAGUE
|
CZECH REPUBLIC |
McCANN PRAGUE
|
CZECH REPUBLIC |
Bronze
|
|
B03 Use of Ambient Media: Small Scale
|
EDUCATIVE WIFI
VODAFONE
DSL 200 |
JUNG von MATT Hamburg
|
GERMANY |
JUNG von MATT
Hamburg
|
GERMANY |
Short List |
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
Short List |
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
|
ROMANIA |
Short List |
|
B04 Use of Ambient Media: Large Scale
|
SUGAR DETOX
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Silver
|
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER
VOLKSWAGEN TRAILER ASSIST |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
Short List |
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
THE SMALLEST CAR DEALERSHIP EVER
MERCEDES-BENZ PORTUGAL
SMART FORTWO |
BBDO PORTUGAL Lisbon
|
PORTUGAL |
BBDO PORTUGAL
Lisbon
|
PORTUGAL |
Short List |
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Bronze
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
CALL BRUSSELS
VISIT BRUSSELS
VISIT BRUSSELS |
AIR PARTNER OF MCCANN Brussels
|
BELGIUM |
AIR PARTNER OF MCCANN
Brussels
|
BELGIUM |
Short List |
|
B05 Use of Print or Outdoor
|
THE DAILY CATCH
METRO
WHOLESALE COMPANY |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
|
GERMANY |
Short List |
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Silver
|
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
Bronze
|
|
C01 Use of Digital Platforms
|
THE SNEAK PREVIEW
SATURN ELEKTRO-HANDELSGES. MBH
JUKE! |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
|
GERMANY |
Bronze
|
BECAUSE RECOLLECTION
BECAUSE MUSIC
BECAUSE RECOLLECTION |
84.PARIS
|
FRANCE |
84.PARIS
|
FRANCE |
Short List |
SUBLIMINAL LEARNING
LANGENSCHEIDT
LANGENSCHEIDT ONLINE DICTIONARY |
GREY GERMANY Düsseldorf
|
GERMANY |
GREY GERMANY
Düsseldorf
|
GERMANY |
Short List |
|
C02 Use of Mobile
|
CINEMA TO GO
AIR FRANCE
AIR FRANCE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
EPICGRAM
B-CLASSIC
MOBILE APP |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Bronze
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
Short List |
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA
APP GAME |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA |
Bronze
|
|
C03 Use of Social Platforms
|
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM
SMART FORTWO, SMART FORFOUR |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Bronze
|
READ TO ME
CHANGE ONE LIFE (CHARITABLE FOUNDATION)
ONLINE CHANNELS WITH AUDIO BOOKS COLLECTION FOR ORPHANS AND OTHER KIDS |
Y&R Moscow
|
RUSSIA |
Y&R
Moscow
|
RUSSIA |
Short List |
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Gold
|
JUSTINO
LOTERIAS Y APUESTAS DEL ESTADO
CHRISTMAS LOTTERY |
LEO BURNETT Madrid
|
SPAIN |
LEO BURNETT
Madrid
|
SPAIN |
Silver
|
|
C04 Response / Real-time Activity
|
#WHOISTHEKING
BURGER KING FRANCE
FAST FOOD |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
Bronze
|
STARDUST FOR BOWIE
STUDIO BRUSSEL
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Silver
|
|
C05 Co-Creation & User Generated Content
|
SIGN THEIR YEARBOOK
NEW YORKERS AGAINST GUN VIOLENCE
GUN VIOLENCE AWARENESS |
VOLT Stockholm
|
SWEDEN |
VOLT
Stockholm
|
SWEDEN |
Bronze
|
HEARTBEAT PROJECT
APOTEK 1 GRUPPEN
PHARMACY RETAIL |
McCANN OSLO
|
NORWAY |
McCANN OSLO
|
NORWAY |
Short List |
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Silver
|
|
D01 Acquisitions
|
SMART "SOCIAL LEASING"
DAIMLER AG, SMART MM
SMART FORTWO, SMART FORFOUR |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
Short List |
THE SNEAK PREVIEW
SATURN ELEKTRO-HANDELSGES. MBH
JUKE! |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
|
GERMANY |
Short List |
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Bronze
|
|
D03 Launch / Re-launch
|
SUGAR DETOX
INTERMARCHÉ
INTERMARCHÉ |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Gold
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Bronze
|
|
E03 Experience Design
|
SECRET NUM8RS
ATOMIC SOUL
KRAFTWERK |
KITCHEN LEO BURNETT Oslo
|
NORWAY |
KITCHEN LEO BURNETT
Oslo
VOID
Oslo
|
NORWAY |
Short List |
25M2 SYRIA
NRK TV-AKSJONEN / NORWEGIAN RED CROSS
25M2 SYRIA |
POL Oslo
|
NORWAY |
POL
Oslo
|
NORWAY |
Silver
|
|
F01 Integrated Campaign Led by Direct
|
MOBISTAR LETTERS
ORANGE
TELECOM |
PUBLICIS BRUSSELS
|
BELGIUM |
PUBLICIS BRUSSELS
|
BELGIUM |
Short List |
|
F02 Low Budget Campaign
|
HOMELESS EXTRAS
DE VOLKSBOND
CASTING AGENCY FOR HOMELESS PEOPLE |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
DDB & TRIBAL WORLDWIDE AMSTERDAM
|
THE NETHERLANDS |
Bronze
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
Gold
|
STARDUST FOR BOWIE
STUDIO BRUSSEL
DIGITAL MOURNING PLACE FOR DAVID BOWIE |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
Bronze
|
BEES CAN FIND SUGAR WHERE YOU LEAST EXPECT IT
NÁŠ GRUNT
CHAIN OF FARMER SHOPS NÁŠ GRUNT |
McCANN PRAGUE
|
CZECH REPUBLIC |
McCANN PRAGUE
|
CZECH REPUBLIC |
Short List |
THE MORA LIKE FARM
MORA
THE COMPLIMENT |
DARWIN BBDO Diegem
|
BELGIUM |
DARWIN BBDO
Diegem
|
BELGIUM |
Silver
|