Title	THE PHONE SCRAPER
Brand	VOLKSWAGEN
Product/Service	CAR-NET WINDOW DEFROSTER APP
Category	B02. Dimensional Mailing
Entrant	DDB GROUP GERMANY Berlin, GERMANY
Idea Creation	DDB GROUP GERMANY Berlin, GERMANY
Idea Creation 2	DDB GROUP Hamburg, GERMANY

Name	Company	Position
Erik Schoeffler	DDB Group Germany GmbH	CCO
Myles Lord	DDB Group Germany GmbH	Creative Managing Director
Fabian Roser	DDB Group Germany GmbH	Creative Managing Director
Gabriel Mattar	DDB Group Germany GmbH	Executive Creative Director
Ricardo Wolf	DDB Group Germany GmbH	Creative Director Copy
Christian Baur	DDB Group Germany GmbH	Senior Art Director
Svein Hadsel Olsen	DDB Group Germany GmbH	Senior Art Director
Thimon Machatzke	DDB Group Germany GmbH	Senior Copywriter
Mahmoud Fathy	DDB Group Germany GmbH	Head of Design
Nicolai Makowski	DDB Group Germany GmbH	Junior Designer
Nicolas Schmidt-Fitzner	DDB Group Germany GmbH	Creative Director
Jan-Hendrik Scholz	DDB Group Germany GmbH	Creative Director
Susanne Pluemecke	DDB Group Germany GmbH	Business Director
Benjamin Beck	DDB Group Germany GmbH	Account Manager
Stefan Lang	kapacht GmbH, Berlin	Producer
Sebastian Hudert	DDB Group Germany GmbH	Illustrator

The Campaign

To advertise the Car-Net Window Defroster, we created: the Phone Scraper - a phone case that also works as an ice scraper. It was sent out to potential customers in a limited edition mailing to carry a special message: “Now you can defrost your car using a phone. But you might prefer to use our app for it. The Volkswagen Car-Net Window Defroster.” A link led the recipients to the Volkswagen Car-Net website, where they could further convince themselves that buying a new Volkswagen is a smarter choice.

Creative Execution

We developed: the Phone Scraper. A phone case that also works as an ice scraper. Designed with high aspiration. Colored in corporate blue. Parceled in premium packaging with a defrosted viewing window. And sent out to potential costumers in a limited edition mailing to carry a special message: “Now you can defrost your car using a phone. But you might prefer to use our app for it. The Volkswagen Car-Net Window Defroster.” A link led the recipients to the Volkswagen Car-Net website.

Results

The Phone Scraper not only enthused potential customers with the Car-Net app and the brand itself, it also massively raised the numbers of Car-Net registrations. Finally, it made winter a little less tough for everyone who switched to a new Volkswagen.

To communicate the advantage of the Volkswagen Window Defroster app, we created: the Phone Scraper - a phone case that also works as an ice scraper. It was sent out to potential customers in a limited edition mailing to remind them: “Now you can defrost your car using a phone. But you might prefer to use our app for it. The Volkswagen Car-Net Window Defroster.” A link led the recipients directly to the Volkswagen Car-Net website, were they could start configuring their Volkswagen – and say goodbye to annoying ice scraping on every winter morning.

In winter, nothing is more repetitive and annoying than ice scraping your car windows. With the Volkswagen Car-Net Window Defroster app, these days are over, since you can defrost your car windows with a touch of a button on your smartphone. To cheekily remind other car drivers that with Volkswagen ice scraping is no longer an issue, we sent them an ironic mailing: a phone case that also works as an ice scraper. However, we added the message, that with Volkswagen you could simply use our app.