Title	PORTFOLIO BADGE
Brand	ADOBE
Product/Service	ADOBE PORTFOLIO
Category	B03. Use of Ambient Media: Small Scale
Entrant	MARK & RAMIN Amsterdam, THE NETHERLANDS
Idea Creation	MARK & RAMIN Amsterdam, THE NETHERLANDS
Media Placement	MARK & RAMIN Amsterdam, THE NETHERLANDS
PR	MARK & RAMIN Amsterdam, THE NETHERLANDS
Production	MARK & RAMIN Amsterdam, THE NETHERLANDS

Name	Company	Position
Mark van der Heijden & Ramin Bahari	Mark & Ramin	Co-CEO's

The Campaign

The Portfolio Badge: A clever Cannes Lions badge hack that turns your Cannes Lions festival badge into your personal portfolio. With a free, easy to use template anyone could submit their best work via our website (portfoliobadge.com). We would print the badge and allow them to pick up their personal Portfolio Badge at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance.

Creative Execution

We made a free, easy to use Photoshop template people could download and upload via our website (portfoliobadge.com). We would print the badge and allow them to pick up their personal Portfolio Badge in Cannes, at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance.

Results

With zero budget we generated approx. 150k of relevant media attention for Adobe Portfolio, with features in leading advertising and design magazines ADWEEK and DESIGN TAXI. We helped over a hundred young creatives to get meetings with leading agencies and creative companies like Droga 5, RG/A, Google Zoo and others. And features in ADWEEK magazine. Adobe is continuing the Portfolio Badge at other creative festivals around the world.

It does 2 things directly: 1. It communicaties the possibilities and the ease of showcasing your creativity that Adobe Portfolio Enables. 2. It helps the wearer of the badge to communicatie their work 1 on 1 during networking. A win for Adobe and a win for the user.

Adobe always tries to enable it's users in stead of advertising to them. And so that is what we did here as well. We also targeted young talent specifically, as they are the ones who need to get themselves in front of the creative directors in Cannes. We levered different creative networks and groups. Like YoungDogs Worldwide, ADC, Wandebrief and others.