Title	AWARDINK STUDIO - THE AWARD THAT GET'S UNDER YOUR SKIN
Brand	BUBBLES FILM
Product/Service	AWARDINK STUDIO
Category	A07. Corporate Image & Sponsorship
Entrant	BUBBLES FILM Berlin, GERMANY
Idea Creation	BUBBLES FILM Berlin, GERMANY
Media Placement	BUBBLES FILM Berlin, GERMANY
PR	BUBBLES FILM Berlin, GERMANY
Production	BUBBLES FILM Berlin, GERMANY

Name	Company	Position
Erik Ström / Philipp Haeberlin	BUBBLES FILM	Creative / Producer

The Campaign

As Production Company we wanted to create a marketing stunt that gets the attention of potential clients and advertising agencies. We had a look at our lion. It was clearly made out of metal. The pigment of tattoo ink is also often made out of metal. So we destroyed our award and gave it to a tattoo ink factory in Germany, to see what they could do. Every year, thousands of creative go to Cannes to get the most sought after item, but many of them return empty handed. That we wanted to change and allowed anyone to go home with a lion. So we took out only Cannes award and turned it into an extremely limited tattoo ink and Created a full campaign around it.

Creative Execution

We designed a tattoo studio inside of a van and named it the “AWARDINK Studio”. We hired a tattoo artist and drove down to Cannes. We tracked down the people of the festival who only got a nomination and offered them a chance to go home with a lion. 06/10 – change appearance Bubbles website 06/13 – release trailer “lion destruction video”/Social channels launched 06/14– release 1st teaser/Press release/Newsletter 06/15 – release 2nd teaser 06/16 – release 3rd teaser/1st personal video invites 06/17 – personal video invites & posting on social media channels 06/18 – targeted social media invites started 06/20 – 4th teaser 06/21 – 06/25 AWARDINK Studio in Cannes at Carlton Terrace People could visit our studio and get a lion tattoo in shape of a lion. On top of that we tattooed over 800 visitors with temporary golden lion tattoos to advertise the campaign during the festival.

Results

Press around the globe picked up the project. People from the biggest agency networks in the world decided to get some #AwardInk. Totally 20 people got our award under their skin now and got tattooed in our AwardInk Studio. Visitors to our website rose by 75%, Instagram and Snapchat followers rose by 200% , and we reached around 61.000 people on Facebook during in a period of not even 3 weeks time. Most important we got 8 new business proposals already within the next week. Bubbles Film was recognized worldwide. But most of all, we made it possible for some lucky advertisers to go home with lions from Cannes.

It is an extraordinary idea nobody ever did before, to give anyone the chance to go home from Cannes with a real lion. We took our only Cannes Award and turned it into Tattoo Ink. So everyone could get a real lion – under their skin.

Our target audience were potential clients and advertising agencies joining the Cannes Lions Festival. Every year, thousands of creatives go there. In order to generate the greatest possible attention in the industry, we created a proper CI, produced a trailer film and a bunch of teasers to introduce the idea to our target group. We changed the layout of our website to feature the action and the films, created layouts, flyer, created temporary tattoos, established social media channels (Facebook, Snapchat, Instagram, Vimeo, Youtube…) and finally sent our press release. On top of that we also sent and published personal invites, wishing best of luck to the people behind some of our favourite work this year and invited them to pop by our studio and get the guarantee to get a lion in Cannes. 14 days prior the festival we started to launch the campaign.