| Title | WORDS OF DELIGHT |
| Brand | O2 SLOVAKIA |
| Product/Service | UNLIMITED CALLS |
| Category |
C01. Use of Digital Platforms |
|
Entrant
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
|
Idea Creation
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
Credits
| Vlado Kurek |
TRIAD Advertising |
Creative Director |
| Juraj Stehlík |
TRIAD Advertising |
Copywriter |
| Marek Barancik |
TRIAD Advertising |
Art Director |
| Maru Mitlíková |
TRIAD Advertising |
CEO |
| Roman Janajev |
TRIAD Advertising |
Developer |
| Alena Cervenanska |
TRIAD Advertising |
Developer |
| Lukáš Kodoň |
Truestory |
Film Director |
| Martin Woska |
TRIAD Advertising |
Chief Creative & Strategy Director |
The Campaign
We created the "Lets talk more" campaign to remind people of the importance of human voice. To do this we transformed the voice wave and the message from someone beloved into a pendant and sent it as a direct mail - a gift from someone close. To delight, support or maybe just to remind them to give you a call.
Creative Execution
O2 a slovak telco operator gave thousands of people an unique opportunity to delight their close ones in a very personal way. On the O2 website, they could record a short message. The soundwave with their voice was automatically turned into a 3D model directly on the website. And printed out on a 3D printer as a pendant representing the unique voice and message from the sender.
Results
A limited edition of 7000 unique pendatns were created and sent to the recipients as a direct mail. This campaign had the biggest likeability score ever for the telco operator.
It was an really unusual personalised direct mail that enhanced your brand experience.
The voice services of telco operators are dropping continually. People chat more, than talk. So, when O2 came with the unlimited calls proposition, we had to come up with campaign that would underline the importance of human voice and calls to give it more credit and to encourage people to talk more together.