HCD RINK BINGO

Short List
TitleHCD RINK BINGO
BrandHOCKEY CLUB DAVOS
Product/ServiceHOCKEY CLUB DAVOS
Category C02. Use of Mobile
Entrant FCB ZÜRICH, SWITZERLAND
Idea Creation FCB ZÜRICH, SWITZERLAND
Credits
Name Company Position
Dennis Lück FCB Zürich Chief Creative Officer
Sören Schröder FCB Zürich Creative Director
Marcin Baba FCB Zürich Creative Director
Dominik Brülisauer FCB Zürich Copywriter
Manuela Tappe FCB Zürich Digital Art Director
Fabian Sigg FCB Zürich Art Director
Olivia Schläpfer FCB Zürich Art Director
Lukas Schnider FCB Zürich Graphic
Olivier Walter FCB Zürich Content Developer
Emanuel Büchler FCB Zürich Content Developer
Marco Frei FCB Zürich Content Developer
Mark Becher FCB Zürich Client Service Director
Sharon Nehrenheim FCB Zürich Account Manager
Marc Gianola Hockey Club Davos Head of Marketing
Bill Mistura Hockey Club Davos Managing Director
Markus Glarner Hockey Club Davos Head of Communication
Elena Buchli Hockey Club Davos Event Manager

The Campaign

During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.

Creative Execution

The Rink Bingo App was used during the entire Ice Hockey Championship season 2015/2016. It was announced at all games in Davos, via facebook and flyers on site.

Results

Rink bingo was a huge success for the club. In addition to the fantastic feedback from the fans, it was a real win-win-win situation for the club, for the fans and for all concession partners. The increase of sales was measured as following in comparison to the previous season: Fan shop: +128%. Beverages: +34%. Food: +46%. In total, 146.428 Bingo winners redeemed their vouchers.

This is an idea that, in its core, it is all about distributing discount vouchers to the target group.

The target group consists of fans in the stadium as well as fans watching the game at home via a second screen. The call to action was to buy merchandise or visit the bar and catering departments in the stadium. Basically, the App distributed vouchers – just in a fun way.