| Title | BECAUSE RECOLLECTION |
| Brand | BECAUSE MUSIC |
| Product/Service | BECAUSE RECOLLECTION |
| Category |
C01. Use of Digital Platforms |
|
Entrant
|
84.PARIS, FRANCE
|
|
Idea Creation
|
84.PARIS, FRANCE
|
|
Production
|
84.PARIS, FRANCE
|
Credits
| Olivier Bienaimé |
84.Paris |
Executive Creative Director |
| Hervé Bienaimé |
84.Paris |
Executive Creative Director |
| Jean-Vincent Jarod-Roger |
84.Paris |
Head of Creative Technology |
| Nicolas Camillini |
84.Paris |
Strategic Planner |
| Arnaud Depaul |
84.Paris |
Executive Producer |
| Antoine Arnoux |
84.Paris |
Art Director |
| Romain Bouchereau |
84.Paris |
Art Director |
| Antoine Martin |
84.Paris |
Interactive Developer |
| Arthur Muchir |
84.Paris |
Interactive Developer |
| Michael Ligier |
84.Paris |
Producer |
| Simon Guérot |
84.Paris |
Producer |
| Timothée Bart |
84.Paris |
Assistant Art Director |
The Campaign
The key idea was to create digital experience that will allow users to play with music through artworks.
Still images and music come to life thanks to users’ interactions, with unexpected content and animations that increase the storytelling of each artist’s artwork.
Creative Execution
Visitors to the site are taken at random to different pages on the site simply by holding the space bar, and then each artist’s page has charming but straightforward interactive artworks to play with. Digital experience and interactions are available on all devices without any plugin or application needed thanks to cutting-edge technologies such as HTML5, WebGL and WebAudio API.
Results
- More than 1,5 million of interactions on the website
- 15,000 mentions on twitter during the 24 hours after the launch
- +30% fans on facebook after one month
- Users from 129 countries, playing 5 minutes in average
What if, instead of just listening to music you could play with it?
Release never-seen-before interactive journey and offer entertaining musical experience that combines in one place soundtracks from very different artists in order to drive massive media coverage and boost Because Music on social media.
We launched this interactive journey on Because Music social media channels (Twitter and Facebook) in order to spread-the-word and boost mentions of the music label.