LITERARY CRITIC REVIEWS IKEA CATALOGUE
| Title | LITERARY CRITIC REVIEWS IKEA CATALOGUE |
| Brand | IKEA SCHWEIZ |
| Product/Service | FURNITURE |
| Category |
A01. Creative Effectiveness |
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Entrant
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WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
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Idea Creation
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WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
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Production
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BIGFISH FILMPRODUKTION Berlin, GERMANY
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Credits
| Livio Dainese |
Wirz/BBDO |
CCO |
| Fernando Perez |
Wirz/BBDO |
Executive Creative Director |
| Caspar Heuss |
Wirz/BBDO |
CD |
| Michael Schmidt |
Wirz/BBDO |
CD |
| Wolfgang Bark |
Wirz/BBDO |
Copywriter |
| Luca Schneider |
Wirz/BBDO |
AD |
| Petra Dreyfus |
Wirz/BBDO |
Managing Director |
| Yves Rückert |
Wirz/BBDO |
Account Supervisor |
| Livia Wanner |
Wirz/BBDO |
Account Director |
| Mathias Möller |
Wirz/BBDO |
Account Director |
| Sebahat Derdiyok |
Wirz/BBDO |
Agency Producer |
| Sascha Kuznia |
Bigfish Filmproduktion GbmH |
Film director |
| Sebastian Cordes |
Bigfish Filmproduktion GbmH |
Film Producer |
Brief Explanation
The IKEA catalogue is not just a catalogue. With over 220 Million copies, translated into 34 languages and published in 44 countries, it could be viewed as the most distributed book of our time. We asked Germany's most popular and influential literary critic, Hellmuth Karasek, to deliver the first serious review of this important piece of popular literature. His critical analysis may be the first occasion where Goethe, Freud and IKEA side tables are mentioned in short succession.