Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creative Effectiveness
MONTY'S CHRISTMAS
JOHN LEWIS / JOHN LEWIS
ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB
London
UNITED KINGDOM
Grand Prix
RABBIT RACE
MEDIA MARKT / MEDIA MARKT
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Creative Effectiveness
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK
ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR / EXIT-DEUTSCHLAND
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GGH MULLENLOWE
Hamburg
GERMANY
CHANGE HAND
HJÄRNFONDEN - SWEDISH BRAIN FOUNDATION / AWARENESS FOR BETTER STROKE REHAB
VOLONTAIRE Stockholm SWEDEN VOLONTAIRE
Stockholm
SWEDEN
LITERARY CRITIC REVIEWS IKEA CATALOGUE
IKEA SCHWEIZ / FURNITURE
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
MAKEUP GENIUS
L'ORÉAL PARIS / MAKEUP PRODUCTS / VIRTUAL MIRROR
McCANN PARIS FRANCE McCANN PARIS
FRANCE
DO IT FOR DENMARK AND DO IT FOR MOM
SPIES TRAVELS / TRAVEL AND LEISURE
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
Creative Effectiveness
ESCORT MEN
FC ZÜRICH WOMEN / WOMENS FOOTBALL
FREUNDLICHE GRüSSE Zürich SWITZERLAND FREUNDLICHE GRüSSE
Zürich
SWITZERLAND
HOUSE OF CLICKS
HEMNET / RESIDENTIAL PROPERTY
PRIME Stockholm SWEDEN PRIME
Stockholm
HEMNET
Stockholm
UNITED MINDS
Stockholm
TEAM TONY
Stockholm
SWEDEN
THIS GIRL CAN
SPORT ENGLAND / SPORT ENGLAND
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Short List
SEPARATING AMATEURS FROM TRUE DIY-ENTHUSIASTS. THE HORNBACH SPRING COLLECTION
HORNBACH BAUMARKT / BRAND CAMPAIGN
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
ALIVE MEMORY
GOOGLE RUSSIA / GOOGLE
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
DON'T DRINK AND DIVE
TRYGG-HANSA / DOCUMENTARY
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
SUNDAY GRANNIES
VODAFONE ROMANIA / TELECOMMUNICATIONS
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
ROMANIA
FAMILIES ON THE VERGE OF EXTINCTION
WORLD WIDE FUND (WWF) / TIGER ADOPTION PROGRAM
FAMOUSGREY BELGIUM FAMOUSGREY
BELGIUM
Short List
LIFE IS A BEAUTIFUL SPORT
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Creative Effectiveness
FAMILY FARM OF CHEBURASHKINI BROTHERS
FAMILY FARM OF CHEBURASHKINI BROTHERS / DAIRY PRODUCTS
ERMOLAEV BUREAU Moscow RUSSIA ERMOLAEV BUREAU
Moscow
RUSSIA
PAY WITH BLOOD
UNTOLD FESTIVAL AND NATIONAL INSTITUTE FOR BLOOD DONATIONS / FESTIVAL
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA
Bucharest
ROMANIA
RICH KIDS OF INSTAGRAM
KFC ROMANIA / RESTAURANTS
McCANN WORLDGROUP ROMANIA Bucharest ROMANIA MRM//McCANN
Bucharest
ROMANIA
SWIPING OUT SEX TRAFFICKING
THE IMMIGRATION COUNCIL OF IRELAND / CAUSE AWARENESS
EIGHTYTWENTY Dublin IRELAND EIGHTYTWENTY
Dublin
IRELAND