Title	ESCORT MEN
Brand	FC ZÜRICH WOMEN
Product/Service	WOMENS FOOTBALL
Category	A01. Creative Effectiveness
Entrant	FREUNDLICHE GRüSSE Zürich, SWITZERLAND
Idea Creation	FREUNDLICHE GRüSSE Zürich, SWITZERLAND
PR	FREUNDLICHE GRüSSE Zürich, SWITZERLAND

Name	Company	Position
Samuel Textor	Freundliche Grüsse	Creative Direction
Pascal Deville	Freundliche Grüsse	Creative Direction
Florian Götze	Departement of Noise	Sound Effects
Tamar Hächler	Freundliche Grüsse	Project Manager
Tom Kolinski	Tally Ho!	Director
Michael Benz	Freundliche Grüsse	Strategy
Tobias Bühler	Freelancer	Photographer
Daryl Hefti	Freelancer	Cameraman

Brief Explanation

The FC Zurich Women are the leading Swiss Women’s Football team and are playing Champions League. But no one cares. To gather attention with very little budget, we had to involve the mass media. We needed a powerful idea: For the first time in history, not kids were to escort the women onto the pitch, but grown men. The online appeal for Escort Men went through the media like wildfire and resulted in over 2 Millions Swiss Francs worth of Earned Media. 10 times more spectators where counted at the game, compared to a usual game day. The media attention for the team kept up ever since - including live coverage of each FCZ Women event, just half a year later.