| Title | LISTENING SERVICE |
| Brand | BBC RADIO 3 |
| Product/Service | LISTENING SERVICE |
| Category |
B01. Use of Screens |
|
Entrant
|
BBC London, UNITED KINGDOM
|
|
Idea Creation
|
BBC CREATIVE LONDON, UNITED KINGDOM
|
Credits
| Susan Ayton |
BBC Creative |
Creative Head |
| Ben Friend |
BBC Creative |
Creative Head |
| Nicole Coleman |
BBC Creative |
Producer |
The Campaign
To show that whatever music you listen to, it can be listened to differently.
Creative Execution
Tom Service spoke directly to the viewer about the music we all know but rarely think about.
This became Radio 3’s most successful launch of a new show ever. With a reach of well over 150K at launch.
We wanted everyone who likes music to know about Radio 3’s new music show The Listening Service
Insights, Strategy and the Idea
We created a campaign that played directly after the end credits of popular BBC TV programmes.
Presenter Tom Service would then give his expert insight to the theme tunes that the audience had just seen.
For example, the date given in the Media Placement section, refers to the programme 'Peaky Blinders' and was shown directly after the programme has finished.