|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Media Placement
|
Location
|
|
Award
|
|
A01 Fast Moving Consumer Goods
|
GIRL EMOJIS
PROCTER & GAMBLE
ALWAYS |
STARCOM London
|
UNITED KINGDOM |
STARCOM
London
LEO BURNETT CHICAGO
|
UNITED KINGDOM
USA |
STARCOM
London
|
UNITED KINGDOM
|
Grand Prix
|
DELICIOUS CALM
CAMPOFRÍO
PAVOFRÍO |
McCANN Madrid
|
SPAIN |
McCANN
Madrid
|
SPAIN |
|
|
Bronze
|
|
A02 Durable Consumer Goods
|
APARTMENT STORES
DELAMAISON
HOME DECORATION AND FURNISHINGS |
NURUN Paris
|
FRANCE |
NURUN
Paris
|
FRANCE |
|
|
Silver
|
|
A03 Cars & Automotive Products & Services
|
THE REVERSED TRAILER
VOLKSWAGEN NORWAY/ HARALD A. MØLLER
VOLKSWAGEN TRAILER ASSIST |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
MEDIACOM
Oslo
BE ON
Oslo
|
NORWAY
|
Short List |
DACIA FAMILY PROJECT
RENAULT ITALIA
DACIA |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
OMD
Milan
|
ITALY
|
Bronze
|
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
THE MILLION INTERROGATION CASE
DANSKE SPIL / DANISH LOTTERY
KENO LOTTERY |
& CO. Copenhagen
|
DENMARK |
& CO.
Copenhagen
|
DENMARK |
BE ON
Copenhagen
CARAT
Copenhagen
|
DENMARK
|
Short List |
SHARING THE GIFT OF READING AT CHRISTMAS
SAINSBURY'S
SAINSBURY'S |
PHD London
|
UNITED KINGDOM |
PHD
London
AMVBBDO
London
|
UNITED KINGDOM |
PHD
London
|
UNITED KINGDOM
|
Silver
|
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
|
|
Bronze
|
LEBON
LIDL
DISCOUNT FOOD |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
|
|
Silver
|
|
A05 Media & Publications
|
CHANNEL 4 HUNTED
CHANNEL 4
HUNTED |
OMD UK London
|
UNITED KINGDOM |
4creative
London
|
UNITED KINGDOM |
OMD UK
London
TALON
London
|
UNITED KINGDOM
|
Silver
|
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
EMT/DENTSU AEGIS
London
|
UNITED KINGDOM
|
Bronze
|
|
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
|
A LIVING RIVER
HSBC
BRAND |
J. WALTER THOMPSON London
|
UNITED KINGDOM |
J. WALTER THOMPSON
London
|
UNITED KINGDOM |
|
|
Bronze
|
SBERBANK STREETS
SBERBANK
FINANCIAL SERVICES |
SBERBANK OF RUSSIA Moscow
|
RUSSIA |
GOOD
Moscow
|
RUSSIA |
MAXUS GLOBAL
Moscow
|
RUSSIA
|
Short List |
|
A07 Corporate Image & Sponsorship
|
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
BE ON
Copenhagen
|
DENMARK
|
Short List |
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
STARCOM MEDIAVEST GROUP
Milan
|
ITALY
|
Silver
|
|
A08 Charities, Public Health & Safety, Public Awareness Messages
|
THE TEAR-OFF –POSTERS FOR "MEIN KAMPF – AGAINST RACISM"
GESICHT ZEIGEN!
“MEIN KAMPF – AGAINST RACISM” |
OGILVY & MATHER BERLIN
|
GERMANY |
OGILVY & MATHER BERLIN
|
GERMANY |
EUROPA VERLAG
Munich
EUROPA VERLAG
Berlin
EUROPA VERLAG
Vienna
|
GERMANY
AUSTRIA
|
Short List |
SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
REFUGEES WELCOME |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
Zurich
INITIATIVE MEDIA
|
SWITZERLAND
|
Short List |
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
|
|
Gold
|
#JENESUPPORTEPASLESBLEUS
ELLE'S IMAGINE'NT
CHARITIES / PUBLIC AWARNESS |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
|
|
Bronze
|
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
|
|
Silver
|
BRAVE CUT
FUNDATIA RENASTEREA
CANCER NGO |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
|
ROMANIA |
UM ROMANIA
Bucharest
|
ROMANIA
|
Bronze
|
|
B01 Use of Screens
|
KEEP HOPE ALIVE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
MEDIACOM
Brussels
|
BELGIUM
|
Bronze
|
SHOP LIKE A JEDI
CARREFOUR ROMANIA
CARREFOUR |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA
|
Short List |
|
B02 Use of Audio Platforms
|
SOUND OF GLORY
FORD
MUSTANG |
OGILVY MADRID
|
SPAIN |
OGILVY MADRID
|
SPAIN |
|
|
Short List |
KLARAFY
KLARA
KLARAFY |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
|
|
Short List |
THE HORNBACH SPRING EXPERIENCE - THE FIRST ANALOG WEBSTORE
HORNBACH
DIY HOME IMPROVEMENTS SUPERSTORES |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
|
|
Bronze
|
|
B03 Use of Outdoor
|
ADBLOCK THIS!
OUT OF HOME MEDIA
OUT OF HOME MEDIA PROVIDER |
& CO. Copenhagen
|
DENMARK |
& CO.
Copenhagen
|
DENMARK |
|
|
Short List |
CALL BRUSSELS
VISIT BRUSSELS
VISIT BRUSSELS |
AIR PARTNER OF MCCANN Brussels
|
BELGIUM |
AIR PARTNER OF MCCANN
Brussels
|
BELGIUM |
|
|
Short List |
BREXIT
LIBERAL DEMOCRATES / FDP
LIBERAL DEMOCRATES / FDP |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
|
|
Short List |
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE
|
Bronze
|
KALLAX REAL TIMER
IKEA
IKEA JANKI/IKEA TARGÓWEK |
GREY WORLDWIDE WARSAW
|
POLAND |
GREY WORLDWIDE WARSAW
|
POLAND |
MEC
Warsaw
|
POLAND
|
Short List |
SURVIVAL BILLBOARD
MICROSOFT
XBOX / TOMB RAIDER |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
EMT/DENTSU AEGIS
London
|
UNITED KINGDOM
|
Gold
|
|
B04 Use of Print
|
BRAD IS SINGLE
NORWEGIAN AIR
NORWEGIAN AIR |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
VIZEUM
Oslo
|
NORWAY
|
Short List |
THE FASHION MAG HIJACK
STYLIGHT
STYLIGHT |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
|
GERMANY |
MEDIAPLUS
Munich
|
GERMANY
|
Bronze
|
|
B05 Use of Ambient Media: Small Scale
|
MCTRAX
McDONALD'S
RESTAURANTS |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
TBWA\NEBOKO
Amsterdam
|
THE NETHERLANDS |
|
|
Short List |
WE FEED THE PLANET
SLOW FOOD ITALY
TERRA MADRE GIOVANI |
SAATCHI & SAATCHI Milan
|
ITALY |
SAATCHI & SAATCHI
Milan
SAATCHI & SAATCHI
Milan
|
ITALY |
|
|
Short List |
#PAINTBACK
LEGACY STORE BERLIN
LEGACY STORE BERLIN |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
|
|
Short List |
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
|
|
Silver
|
BRAVE CUT
FUNDATIA RENASTEREA
CANCER NGO |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
|
ROMANIA |
UM ROMANIA
Bucharest
|
ROMANIA
|
Bronze
|
|
B06 Use of Ambient Media: Large Scale
|
VIRTUALLY DEAD
HTC
HTC |
OMD UK London
|
UNITED KINGDOM |
OMD UK
London
|
UNITED KINGDOM |
OMD UK
London
|
UNITED KINGDOM
|
Bronze
|
DOORS OF THRONES
TOURISM IRELAND
TOURISM |
PUBLICIS LONDON
|
UNITED KINGDOM |
PUBLICIS LONDON
|
UNITED KINGDOM |
PUBLICIS LONDON
|
UNITED KINGDOM
|
Short List |
THE NAME CHANGE
SPAR
SPAR |
ANOTHER Copenhagen
|
DENMARK |
ANOTHER
Copenhagen
|
DENMARK |
|
|
Bronze
|
APARTMENT STORES
DELAMAISON
HOME DECORATION AND FURNISHINGS |
NURUN Paris
|
FRANCE |
NURUN
Paris
|
FRANCE |
|
|
Bronze
|
|
B07 Use of Events
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
|
|
Silver
|
GIVE THE RAINBOW
MARS
SKITTLES |
ADAM&EVEDDB London
|
UNITED KINGDOM |
ADAM&EVEDDB
London
|
UNITED KINGDOM |
MEDIACOM
London
|
UNITED KINGDOM
|
Silver
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
STARCOM MEDIAVEST GROUP
Milan
|
ITALY
|
Silver
|
|
B08 Use of Stunts
|
DELICIOUS CALM
CAMPOFRÍO
PAVOFRÍO |
McCANN Madrid
|
SPAIN |
McCANN
Madrid
|
SPAIN |
|
|
Silver
|
APARTMENT STORES
DELAMAISON
HOME DECORATION AND FURNISHINGS |
NURUN Paris
|
FRANCE |
NURUN
Paris
|
FRANCE |
|
|
Short List |
|
C01 Use of Digital Platforms
|
THE SNEAK PREVIEW
SATURN ELEKTRO-HANDELSGES. MBH
JUKE! |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
|
GERMANY |
|
|
Short List |
SPEAK LIKE THE PATRÓN
NETFLIX
NARCOS SEASON 2 |
NETFLIX Amsterdam
|
THE NETHERLANDS |
WE ARE SOCIAL
Milan
|
ITALY |
|
|
Short List |
EVERY DAY A PLAY
KATONA JOZSEF THEATER
KATONA JOZSEF THEATER |
YOUNG & RUBICAM BUDAPEST
|
HUNGARY |
YOUNG & RUBICAM BUDAPEST
|
HUNGARY |
YOUNG & RUBICAM BUDAPEST
|
HUNGARY
|
Silver
|
GIRLS OF PARADISE
MOUVEMENT DU NID
CHARITY ASSOCIATION AGAINST PROSTITUTION |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
|
|
Short List |
|
C02 Use of Mobile
|
#NETFLIXSWAP
NETFLIX
NETFLIX ORIGINAL SERIES |
DAREWIN ENTERTAINMENT AGENCY Paris
|
FRANCE |
DAREWIN ENTERTAINMENT AGENCY
Paris
|
FRANCE |
|
|
Short List |
REMUMBER
MISSING CHILDREN EUROPE
REMUMBER |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
|
|
Short List |
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
|
|
Bronze
|
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA
APP GAME |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA
|
Gold
|
|
C03 Use of Social Platforms
|
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
BE ON
Copenhagen
|
DENMARK
|
Short List |
DONATE THE HATE - THE INVOLUNTARY ONLINE DONATION
ZDK - GESELLSCHAFT DEMOKRATISCHE KULTUR GGMBH
EXIT GERMANY |
GRABARZ & PARTNER Hamburg
|
GERMANY |
GRABARZ & PARTNER
Hamburg
|
GERMANY |
|
|
Bronze
|
GIRL EMOJIS
PROCTER & GAMBLE
ALWAYS |
STARCOM London
|
UNITED KINGDOM |
STARCOM
London
LEO BURNETT CHICAGO
|
UNITED KINGDOM
USA |
STARCOM
London
|
UNITED KINGDOM
|
Silver
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
|
|
Gold
|
DARE TO PLAY?
SPECIAL OLYMPICS
PLAY UNIFIED |
LDV UNITED Antwerp
|
BELGIUM |
LDV UNITED
Antwerp
|
BELGIUM |
LDV UNITED
Antwerp
|
BELGIUM
|
Short List |
NMD_LIVE
ADIDAS ORIGINALS
NMD_R1 |
FRIENDS Moscow
|
RUSSIA |
FRIENDS
Moscow
|
RUSSIA |
FRIENDS
Moscow
BAKEHOUSE (VIDEOPRODUCTION)
Moscow
|
RUSSIA
|
Short List |
|
C04 Use of New Technology
|
NIKE ON DEMAND
NIKE
PERSONALISED MESSAGING PLATFORM |
R/GA LONDON
|
UNITED KINGDOM |
R/GA LONDON
|
UNITED KINGDOM |
R/GA LONDON
|
UNITED KINGDOM
|
Short List |
THE NEXT REMBRANDT
ING
FINANCIAL SERVICES |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
J. WALTER THOMPSON AMSTERDAM
|
THE NETHERLANDS |
|
|
Gold
|
100 % REAL VIRTUAL REALITY
NATAKHTARI BREWERY
OLD IRISH |
LEAVINGSTONE Tbilisi
|
GEORGIA |
LEAVINGSTONE
Tbilisi
|
GEORGIA |
|
|
Short List |
|
D01 Use of Brand or Product Integration into a Programme or Platform
|
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE
|
Short List |
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
STARCOM MEDIAVEST GROUP
Milan
|
ITALY
|
Short List |
|
D02 Use of Co-Creation & User Generated Content
|
EPICGRAM
B-CLASSIC
MOBILE APP |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
|
|
Short List |
|
D03 Use of Branded Content created for Digital or Social Media
|
HOME FOR CHRISTMAS
EDEKA ZENTRALE AG & CO. KG
EDEKA |
JUNG von MATT Hamburg
|
GERMANY |
JUNG von MATT
Hamburg
|
GERMANY |
|
|
Bronze
|
GIRL EMOJIS
PROCTER & GAMBLE
ALWAYS |
STARCOM London
|
UNITED KINGDOM |
STARCOM
London
LEO BURNETT CHICAGO
|
UNITED KINGDOM
USA |
STARCOM
London
|
UNITED KINGDOM
|
Silver
|
PRE-ORDER THE FUTURE
NESTE
RENEWABLE MATERIALS |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
VIZEUM
Helsinki
|
FINLAND
|
Short List |
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA
APP GAME |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA
|
Short List |
|
E01 Use of Integrated Media
|
SHARING THE GIFT OF READING AT CHRISTMAS
SAINSBURY'S
SAINSBURY'S |
PHD London
|
UNITED KINGDOM |
PHD
London
AMVBBDO
London
|
UNITED KINGDOM |
PHD
London
|
UNITED KINGDOM
|
Gold
|
THE WORLD´S MOST EXPENSIVE OBJECTS
GENERAL TRAFIC ADMINISTRATION - DGT
GENERAL TRAFIC ADMINISTRATION - DGT |
OGILVY MADRID
|
SPAIN |
OGILVY MADRID
|
SPAIN |
|
|
Short List |
CHANNEL 4 HUNTED
CHANNEL 4
HUNTED |
OMD UK London
|
UNITED KINGDOM |
4creative
London
|
UNITED KINGDOM |
OMD UK
London
TALON
London
|
UNITED KINGDOM
|
Silver
|
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
|
|
Bronze
|