Title	HORNY VIRLAVAL
Brand	DNB
Product/Service	BANK
Category	B04. Use of Print
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Media Placement	VIZEUM Oslo, NORWAY
Production	ANIMASJONSDEPARTEMENTET Oslo, NORWAY

Name	Company	Position
Lars Joachim Grimstad	TRY	Copywriter
Jonas Grønnern	TRY	Copywriter
Caroline Ekrem	TRY	Copywriter
Lars-Kristian Harveg	TRY	Art Director
Sara Hødnebø	TRY	Art Director
Jeppe Gjesti	TRY	Graphic designer
Marianne Eskeland	TRY	Designer
Martin de Thurah	Bacon	Director
Magne Lyngner	Bacon	Producer
Camilla von Borcke	TRY	Project Manager
Linda Tiller	APT	Producer
Pia Svärd	DNB	Client
Caroline Ekrem	TRY	Copywriter
Bjørnar Buxrud	TRY	Copywriter
Arne Eggen	TRY	Account Director
Joakim Sjødin	APT	Designer
Eirik Huse	APT	Animation
Egil Pay	TRY	Art Director
Aina Lemoen Lunde	DNB	Client
Kim Holm	APT	Designer

The Campaign

We sent the whole legal text to one of Norways most famous writers - Erlend Loe - and challenged him to use the exact same letters to write a short story. The legal text was transformed into a story about love, loneliness, vulnerability - and a horny dog called Virlaval. The short story published as a book and sent to potential customers.

Creative Execution

The project was promoted on TVCs, social media and own platforms (webpage, crm). The book was sent home to potential customers.

Total sales of insurance went up by 41% compared to a similar period.

We made a printed book in collaboration with a Norwegian writer.

Insights, Strategy and the Idea

The strategy was to tell the target audience that DNB has made insurance simple. The Coverage Guarantee© is so good, you can read a book instead of reading the legal text. We made a TVC that told about the project. Everyone could read the story online, and potential customers were sent the printed book.