| Title | PARK 2 |
| Brand | OBI & CO DEUTSCHLAND KG |
| Product/Service | N.A. |
| Category |
B06. Use of Ambient Media: Large Scale |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
Credits
| Dörte Spengler-Ahrens |
Jung von Matt AG |
Executive Creative Director |
| Florentin Hock |
Jung von Matt AG |
Creative Director |
| Eva Stetefeld |
Jung von Matt AG |
Creative Director |
| Nadine Nolepa |
Jung von Matt AG |
Art Director |
| Michael Wilde |
Jung von Matt AG |
Art Director |
| Christina Duskanich |
Jung von Matt AG |
Junior Art Director |
| Markus Ölschläger |
Jung von Matt AG |
Copywriter |
| Sofia Christidou |
Jung von Matt AG |
Copywriter |
| Michaela Rudorf |
Jung von Matt AG |
Senior Project Manager |
| Julia Zirbeck |
Jung von Matt AG |
Project Manager |
| Lara Hesselbarth |
Jung von Matt AG |
Junior Project Manager |
| Dennis Wendt |
Jung von Matt AG |
Agency Producer |
| Christopher Kehrhahn |
Jung von Matt AG |
Agency Producer |
| Fabian Bettinger |
VIRUS c/o Markenfilm Crossing GmbH |
DoP |
| Lukas Willasch |
VIRUS c/o Markenfilm Crossing GmbH |
DoP |
| Maximilian Kempe |
Freelance |
Director |
The Campaign
We invented a new form of advertising: instead of showing our products on billboards, we used them to renovate different areas throughout cities, within the size of regular billboards. Metro stations, parks, subways and public restrooms were given new life. People could interact with the projects, and OBI proved once again that a well-done project is sometimes the best form of advertising.