| Title | BRAD IS SINGLE |
| Brand | NORWEGIAN AIR |
| Product/Service | NORWEGIAN AIR |
| Category |
B04. Use of Print |
|
Entrant
|
TRY Oslo, NORWAY
|
|
Idea Creation
|
TRY Oslo, NORWAY
|
|
Media Placement
|
VIZEUM Oslo, NORWAY
|
Credits
| Marius Aasen |
TRY (Oslo) |
Creative |
| Susanne Hovda |
TRY (Oslo) |
Creative |
| Inge Fosseie |
TRY (Oslo) |
Designer |
| Trond Sandø |
TRY |
Account Director |
| Ulla Birkrem |
TRY |
Account Manager |
| Tommy Lybekk |
TRY |
Motion Designer |
| Liv Greben |
Norwegian |
Norwegian International Marketing Manager |
| Anette Myrseth Kristiansen |
Norwegian |
Norwegian Project Manager International Marketing |
The Campaign
People like Brad Pitt. People also like cheap plane tickets. When Brangelina broke up, we saw an opportunity to offer people both.
Creative Execution
Print ads placed in Norwegian newspaper VG, and the London newspaper Evening standard. Facebook ads posted in Norway, Sweden, Denmark, Spain, Italy, England and France.
Executed on September 22.
32% sales increase on the route over night
53,2M earned potential reach in social media alone
890 news articles and blog posts published globally
94% positive sentiment
Brad awareness
This campaign responded to what people were talking about, and created real time engagement and awareness that promoted the product. It was picked up across different media, including blogs, news sites and television, and went viral in social media all by itself.
Insights, Strategy and the Idea
A creative spin on what everyone is talking about, to engage the public and activate unpaid sharing in social media. Required us to work quickly.