Title	LIDL AVORACLE
Brand	LIDL INTERNATIONAL
Product/Service	FOOD DISCOUNTER LIDL KNOWN FOR FRESH FRUITS AND VEGETABLES.
Category	C03. Use of Social Platforms
Entrant	LEO BURNETT FRANKFURT, GERMANY
Idea Creation	LEO BURNETT FRANKFURT, GERMANY
Additional Company	LIDL STIFTUNG & CO. KG Neckarsulm, GERMANY

Name	Company	Position
Andreas Pauli	Leo Burnett Germany	CCO
Benjamin Merkel	Leo Burnett Germany	Creative Director
Helge Kniess	Leo Burnett Germany	Creative Director
Sabine Koehler	Leo Burnett Germany	Copywriter
Jelena Stamenkovic	Leo Burnett Germany	Art Director
Anahita Khosrasvi	Leo Burnett Germany	Art Director
Christian Mueller-Horrig	Leo Burnett Germany	Copywriter Digital
Muege Calisir	Leo Burnett Germany	Art Intern
Martin Krauter	Leo Burnett Germany	Client Service Director
Sebastian Seibert	Leo Burnett Germany	Account Manager

The Campaign

When cutting an avocado in two, you never know which side will get the stone. So for LIDL’s Facebook posts, we painted two hands to represent national teams. And the avocado did the rest: the team with the stone would win tonight’s game. The amazing outcome: The Avoracle got it right almost every time. Even in the final. Lidl spread the campaign with real-time-postings during the games as comments on the match and made sure to refresh the engagement on each Avoracle video.

Creative Execution

"Avoracle" video posts on facebook

With a reach of over 50 million, and over 18 million video plays and 440 thousand interactions, LIDL won the European Championship on social media.

Reach of over 50 million people, over 18 million video plays and 440 thousand interactions within the two weeks of the European Football Championship 2016

Insights, Strategy and the Idea

The amazing outcome: The Avoracle got it right almost every time. Even in the final. Lidl spread the campaign with real-time-postings during the games as comments on the match and made sure to refresh the engagement on each Avoracle video.