| Title | AUDIBLE STREET ART |
| Brand | URAL MUSIC NIGHT |
| Product/Service | URAL MUSIC NIGHT FESTIVAL |
| Category |
B07. Events & Stunts |
|
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
ECD |
| Daria Ovechkina |
Voskhod |
Copywriter |
| Anton Rozhin |
Voskhod |
Copywriter |
| Vladislav Derevyannikh |
Voskhod |
Art Director |
| Dmitry Maslakov |
Voskhod |
Digital Creative Director |
| Alexander Zolotov |
Voskhod |
Programmer |
| Yana Akhmetshina |
Voskhod |
Designer |
The Campaign
The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis.
Execution
We found an old wooden fence and a cracked wall. Street-art adds vivid color and sound to the urban reality, camouflages its industrial dreariness.
More than 200 000 people visited the festival.
The Situation
We had no media budget, but still got a huge media coverage.
The Strategy
We created a street art that can be heard using official festival app MusicNight. The app captures on special marks and converts everything between them into sound.