|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
PR
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
BITTERSWEET PIES
PAUL ROMANIA
BAKERY CHAIN |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
MRM//McCANN
Bucharest
|
ROMANIA |
|
|
Short List |
|
A03 Cars & Automotive Products & Services
|
THE FASTEST INTERVIEW EVER
AUDI
AUDI SPORT- R8 |
VERBA Milan
|
ITALY |
VERBA
Milan
|
ITALY |
|
|
Short List |
ZERO QUEUE BY NISSAN FRANCE
NISSAN FRANCE
NISSAN LEAF |
DIGITASLBi FRANCE Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE
|
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
DEUTSCHE BAHN "THE FAN"
DB MOBILITY LOGISTICS
LONG-DISTANCE TRAFFIC |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY
|
Short List |
EVERY DAY A PLAY
KATONA JOZSEF THEATER
KATONA JOZSEF THEATER |
YOUNG & RUBICAM BUDAPEST
|
HUNGARY |
YOUNG & RUBICAM BUDAPEST
|
HUNGARY |
Y&R
BUDAPEST
|
HUNGARY
|
Short List |
#WHOISTHEKING
BURGER KING FRANCE
FAST FOOD |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE
|
Bronze
|
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
GREY ACTIVATION & PR
New York
COHN & WOLFE
Stockholm
|
USA
SWEDEN
|
Gold
|
#PAINTBACK
LEGACY STORE BERLIN
LEGACY STORE BERLIN |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
|
|
Short List |
MA PLACE EST DANS LA SALLE
PRODISS
ENTERTAINMENT |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE |
FRED & FARID PARIS
|
FRANCE
|
Bronze
|
|
A05 Media & Publications
|
DINING FOR BRUSSELS
DE TIJD
#DININGFORBRUSSELS |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM
|
Silver
|
|
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
|
BIRDHOUSE ALARM
GENERALI
INSURANCE |
OGILVY MADRID
|
SPAIN |
OGILVY MADRID
|
SPAIN |
|
|
Bronze
|
DR. INTERNET
CENTRAL KRANKENVERSICHERUNG
HEALTH INSURANCE |
THJNK Hamburg
|
GERMANY |
THJNK
Hamburg
ACHTUNG!
Hamburg
|
GERMANY |
THJNK
Hamburg
ACHTUNG!
Hamburg
|
GERMANY
|
Bronze
|
ALAND INDEX INITIATIVE
THE BANK OF ALAND
BALTIC SEA PROJECT |
RBK COMMUNICATION Stockholm
|
SWEDEN |
RBK COMMUNICATION
Stockholm
|
SWEDEN |
HILL+KNOWLTON STRATEGIES SWEDEN
Stockholm
|
SWEDEN
|
Bronze
|
|
A07 Charities, Public Health & Safety, Public Awareness Messages
|
PUP SYNDROME
MARS
PETCARE/ PUBLIC AWARENESS MESSAGE |
BBDO RUSSIA GROUP Moscow
|
RUSSIA |
BBDO RUSSIA GROUP
Moscow
|
RUSSIA |
BBDO RUSSIA GROUP
Moscow
|
RUSSIA
|
Bronze
|
SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
REFUGEES WELCOME |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
EHRENBERG KOMMUNIKATION
Hamburg
|
GERMANY
|
Bronze
|
GIRLS OF PARADISE
MOUVEMENT DU NID
CHARITY ASSOCIATION AGAINST PROSTITUTION |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE
|
Silver
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY
|
Silver
|
I'M NOT ASKING TO BE A FIREFIGHTER
FOUNDATION INTEGRATION
SPRAWNIWPRACY.PL |
WALK Warsaw
|
POLAND |
WALK
Warsaw
|
POLAND |
WALK
Warsaw
|
POLAND
|
Bronze
|
COINS OF HOPE
CHILD FOCUS
CHILD FOCUS IS THE BELGIAN CENTER FOR MISSING CHILDREN. |
THESE DAYS Antwerp
|
BELGIUM |
THESE DAYS
Antwerp
|
BELGIUM |
|
|
Short List |
THE SEA CEMETERY
SUPPORT TO LIFE
SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL
|
TURKEY |
TBWA\ISTANBUL
|
TURKEY |
|
|
Short List |
BRAVE CUT
FUNDATIA RENASTEREA
CANCER NGO |
McCANN WORLDGROUP ROMANIA Bucharest
|
ROMANIA |
McCANN WORLDGROUP ROMANIA
Bucharest
|
ROMANIA |
|
|
Short List |
|
B01 Corporate Communication & Reputation Management
|
DEUTSCHE BAHN "THE FAN"
DB MOBILITY LOGISTICS
LONG-DISTANCE TRAFFIC |
BBDO GROUP GERMANY Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY |
BBDO GROUP GERMANY
Berlin
|
GERMANY
|
Short List |
TUTORIAL FOR GOOD
LEROY MERLIN ITALIA
LEROY MERLIN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
|
|
Bronze
|
|
B02 Public Affairs & Lobbying
|
GIRLS OF PARADISE
MOUVEMENT DU NID
CHARITY ASSOCIATION AGAINST PROSTITUTION |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE
|
Gold
|
I'M NOT ASKING TO BE A FIREFIGHTER
FOUNDATION INTEGRATION
SPRAWNIWPRACY.PL |
WALK Warsaw
|
POLAND |
WALK
Warsaw
|
POLAND |
WALK
Warsaw
|
POLAND
|
Silver
|
|
B04 Business Citizenship / Corporate Responsibility & Environmental
|
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE |
FORSMAN & BODENFORS Gothenburg
|
SWEDEN |
FORSMAN & BODENFORS
Gothenburg
|
SWEDEN |
BE ON
Copenhagen
|
DENMARK
|
Bronze
|
PUP SYNDROME
MARS
PETCARE/ PUBLIC AWARENESS MESSAGE |
BBDO RUSSIA GROUP Moscow
|
RUSSIA |
BBDO RUSSIA GROUP
Moscow
|
RUSSIA |
BBDO RUSSIA GROUP
Moscow
|
RUSSIA
|
Bronze
|
BIRDHOUSE ALARM
GENERALI
INSURANCE |
OGILVY MADRID
|
SPAIN |
OGILVY MADRID
|
SPAIN |
|
|
Silver
|
|
B05 Internal Communications & Employee Engagement
|
MERRY LITTLE CAR
FORD
FORD |
OGILVY MADRID
|
SPAIN |
OGILVY MADRID
|
SPAIN |
|
|
Silver
|
|
B06 Media Relations
|
SAFETY JINGLE
OVK / PEVR (PARENTS OF ROAD VICTIMS
ROAD SAFETY AWARNESS MESSAGE |
HAPPINESS / FCB Brussels
|
BELGIUM |
HAPPINESS / FCB
Brussels
|
BELGIUM |
|
|
Silver
|
REMEMBER. CORRECTING MEMORY ERRORS.
AUSCHWITZ-BIRKENAU MEMORIAL AND MUSEUM
REMEMBER APP |
FCB WARSAW Warsaw
|
POLAND |
FCB WARSAW
Warsaw
|
POLAND |
|
|
Bronze
|
|
B07 Events & Stunts
|
DELICIOUS CALM
CAMPOFRÍO
PAVOFRÍO |
McCANN Madrid
|
SPAIN |
McCANN
Madrid
|
SPAIN |
|
|
Short List |
SL BENFICA SAFETY DEMONSTRATION
SL BENFICA, EMIRATES
SL BENFICA SPONSORSHIP |
O ESCRITORIO Estoril
|
PORTUGAL |
O ESCRITORIO
Estoril
|
PORTUGAL |
|
|
Short List |
ZERO QUEUE BY NISSAN FRANCE
NISSAN FRANCE
NISSAN LEAF |
DIGITASLBi FRANCE Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE
|
Short List |
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
COHN & WOLFE
Milan
|
ITALY
|
Gold
|
|
B08 Live Shows / Concerts / Festivals
|
SL BENFICA SAFETY DEMONSTRATION
SL BENFICA, EMIRATES
SL BENFICA SPONSORSHIP |
O ESCRITORIO Estoril
|
PORTUGAL |
O ESCRITORIO
Estoril
|
PORTUGAL |
|
|
Bronze
|
|
B09 Celebrity Endorsement
|
SUPRISE SELECTION
SPECIAL OLYMPICS
PLAY UNIFIED |
LDV UNITED Antwerp
|
BELGIUM |
LDV UNITED
Antwerp
|
BELGIUM |
WAVEMAKERS
Waasmunster
|
BELGIUM
|
Gold
|
COOL WITHOUT SMOKING
THE DANISH CANCER SOCIETY
ANTI-SMOKING |
DDB COPENHAGEN
|
DENMARK |
DDB COPENHAGEN
|
DENMARK |
GEELMUYDEN KIESE
Copenhagen
|
DENMARK
|
Short List |
|
B10 Sponsorship & Partnership
|
SL BENFICA SAFETY DEMONSTRATION
SL BENFICA, EMIRATES
SL BENFICA SPONSORSHIP |
O ESCRITORIO Estoril
|
PORTUGAL |
O ESCRITORIO
Estoril
|
PORTUGAL |
|
|
Bronze
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
COHN & WOLFE
Milan
|
ITALY
|
Silver
|
|
B11 Launch / Re-launch
|
THE BLOODY SOAP
NETFLIX
MARSEILLE - NETFLIX ORIGINALS SERIES |
OGILVY & MATHER Paris
|
FRANCE |
OGILVY & MATHER
Paris
|
FRANCE |
|
|
Bronze
|
100 % REAL VIRTUAL REALITY
NATAKHTARI BREWERY
OLD IRISH |
LEAVINGSTONE Tbilisi
|
GEORGIA |
LEAVINGSTONE
Tbilisi
|
GEORGIA |
|
|
Bronze
|
|
B12 Brand Voice & Strategic Storytelling
|
BVG "IS' MIR EGAL"
BERLINER VERKEHRSBETRIEBE (BVG)
NO FURTHER SPECIFICATION |
JUNG von MATT Hamburg
|
GERMANY |
JUNG von MATT
Hamburg
|
GERMANY |
|
|
Silver
|
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
GREY ACTIVATION & PR
New York
COHN & WOLFE
Stockholm
|
USA
SWEDEN
|
Bronze
|
HUNT OR BE HUNTED
JAGERMEISTER
JAGERMEISTER |
McCANN Madrid
|
SPAIN |
McCANN
Barcelona
|
SPAIN |
|
|
Short List |
|
B13 Content Led Engagement & Marketing
|
THE DILEMMA
HEINEKEN
HEINEKEN |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
COHN & WOLFE
Milan
|
ITALY
|
Short List |
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY)
"DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING. |
McCANN STOCKHOLM Stockholm
|
SWEDEN |
McCANN STOCKHOLM
Stockholm
|
SWEDEN |
|
|
Silver
|
|
C01 Use of Digital in a PR campaign
|
SPEAK LIKE THE PATRÓN
NETFLIX
NARCOS SEASON 2 |
NETFLIX Amsterdam
|
THE NETHERLANDS |
WE ARE SOCIAL
Milan
|
ITALY |
NETFLIX
Amsterdam
|
THE NETHERLANDS
|
Bronze
|
|
C02 Use of Social in a PR campaign
|
#JENESUPPORTEPASLESBLEUS
ELLE'S IMAGINE'NT
CHARITIES / PUBLIC AWARNESS |
BUZZMAN Paris
|
FRANCE |
BUZZMAN
Paris
|
FRANCE |
|
|
Silver
|
THE LANGUAGE BARRIER
RED CROSS NORWAY
CHARITY |
TRY Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY |
TRY
Oslo
|
NORWAY
|
Bronze
|
#NOLIKESFORRACISM
LICRA
LICRA |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
|
|
Silver
|
|
C03 Social Community Building & Management
|
GAY TURTLE
AMNESTY INTERNATIONAL
SOCIAL RESPONSIBILITY |
TBWA\ISTANBUL
|
TURKEY |
TBWA\ISTANBUL
|
TURKEY |
|
|
Bronze
|
|
C04 Audience Targeting / Engagement Strategies
|
SEARCH RACISM. FIND TRUTH.
REFUGEES WELCOME
REFUGEES WELCOME |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
EHRENBERG KOMMUNIKATION
Hamburg
|
GERMANY
|
Silver
|
|
C05 Influencer Communication & Social Amplification
|
BRUTAL CUT
ACTIONAID UK
TBC |
WEBER SHANDWICK London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM |
WEBER SHANDWICK
London
|
UNITED KINGDOM
|
Silver
|
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY)
"DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING. |
McCANN STOCKHOLM Stockholm
|
SWEDEN |
McCANN STOCKHOLM
Stockholm
|
SWEDEN |
|
|
Bronze
|
|
C06 Response / Real-time Activity
|
DINING FOR BRUSSELS
DE TIJD
#DININGFORBRUSSELS |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM
|
Bronze
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY
|
Silver
|
ZERO QUEUE BY NISSAN FRANCE
NISSAN FRANCE
NISSAN LEAF |
DIGITASLBi FRANCE Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE |
DIGITASLBi FRANCE
Paris
|
FRANCE
|
Silver
|
|
C07 Co-Creation & User Generated Content
|
CENSORSHIP FOR CANCER
FONDAZIONE ANT ITALIA ONLUS
FONDAZIONE ANT ITALIA ONLUS |
J. WALTER THOMPSON ITALY Milan
|
ITALY |
J. WALTER THOMPSON ITALY
Milan
|
ITALY |
J. WALTER THOMPSON ITALY
Milan
|
ITALY
|
Bronze
|
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
GREY ACTIVATION & PR
New York
COHN & WOLFE
Stockholm
|
USA
SWEDEN
|
Grand Prix
|
#PAINTBACK
LEGACY STORE BERLIN
LEGACY STORE BERLIN |
HEIMAT Berlin
|
GERMANY |
HEIMAT
Berlin
|
GERMANY |
|
|
Gold
|
THE VAGINA EXPERIMENT
WALMARK
IDELYN |
McCANN BUDAPEST
|
HUNGARY |
McCANN BUDAPEST
|
HUNGARY |
McCANN BUDAPEST
|
HUNGARY
|
Bronze
|
|
C09 Use of New Technology
|
REMUMBER
MISSING CHILDREN EUROPE
REMUMBER |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM
|
Bronze
|
GIVE A BEEP
HÖVDING
HÖVDING |
EDELMAN DEPORTIVO Stockholm
|
SWEDEN |
EDELMAN DEPORTIVO
Stockholm
|
SWEDEN |
EDELMAN DEPORTIVO
Stockholm
|
SWEDEN
|
Short List |
|
D01 Integrated Campaign led by PR
|
MEIN KAMPF – AGAINST RACISM
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER
MEIN KAMPF - AGAINST RACISM |
OGILVY & MATHER BERLIN
|
GERMANY |
OGILVY & MATHER BERLIN
|
GERMANY |
CARLSBERG & RICHTER
Munich
BARBARA STANG PR
Berlin
|
GERMANY
|
Bronze
|
LIKE A GIRL EMOJIS
PROCTER & GAMBLE
CONSUMER |
MSLGROUP New York
|
USA |
MSLGROUP
New York
HILL+KNOWLTON STRATEGIES
London
|
USA
UNITED KINGDOM |
MSLGROUP
New York
|
USA
|
Gold
|