| Title | #LIVETHECRUNCH |
| Brand | SOCIÉTÉ GÉNÉRALE |
| Product/Service | THE PARTNERSHIP BETWEEN SOCIÉTÉ GÉNÉRALE AND THE RUGBY |
| Category |
C07. Co-Creation & User Generated Content |
|
Entrant
|
ISOBAR Courbevoie, FRANCE
|
|
Idea Creation
|
ISOBAR Courbevoie, FRANCE
|
Credits
| Elzéar de Trentinian |
Isobar |
Creative Director |
| Marc Badinand |
Isobar |
Creative Director |
| Simon Rizo |
Isobar |
Copywriter |
| Pierre Régnier |
Isobar |
Art Director |
The Campaign
To achieve this Société Générale partnered with the only man capable of reuniting the two camps : Jonny Wilkinson !
Execution
Along with Jonny Wilkinson and his team, Société Générale set up a social room within its stadium "team spirit box" to gather our best creative experts to produce and broadcast the right content at the right time on Societé Général social media.
Thanks to this they achieve to broadcast more than 60 original contents on both French and English social media platforms with the tag #LIVETHECRUNCH.
The operation were supported by an important social media coverage and relayed by Rugby influencers.
7,4 millions impressions ( Twitter and Facebook)
55k engagements
766k videos views
The Situation
For the first time in history during a 6 nations Crunch match, Société Générale created the unconceivable : gathering the best ennemies by creating a French- English team to comment the match with Jonny Wilkinson himself!
Before the match Jonny Wilkinson invited supporters to practice their commentating skills and win their chance to be part of his commentators team.
The day of the match the commentators team composed of 5 French fans and 5 English fans gathered into Société Générale "Team Spirit box" in the stadium to cover the match and provide live comments on social media.
The Strategy
The target is the fans of the Rugby
The operation were supported by an important social media coverage and relayed by Rugby influencers.